When people come to you to buy something they aren’t trying to fulfill a basic need. They may come to you with what sounds like something basic, but it’s your job to find and understand the deeper need they are seeking. For example, when I was in the photography industry people weren’t just looking for a picture. They were looking for a magical moment. Maybe it’s a mother looking at those photos after the children have gone off to college. Perhaps it’s a couple looking to preserve the moment they said “I do”. No matter what your industry, you need to find that deeper need because chances are even the client won’t know what it is.
On this episode of the Creative Warriors podcast we are joined by a master of the luxury industry: Isaac Mostovicz. Isaac found success by mastering the diamond industry. He took his product deeper than anyone else had done before, and really analyzed the end consumer.
Download this episode now to see how you can start not only fulfilling, but exceeding, people’s expectation to put you on the top of your industry.
THE WARRIOR INSIDE
“Don’t try to show off, just try to understand.” -Isaac Mostovicz
Highlights - What we need at the moment can change in our life. Luxury is not about what it is, it’s about what it does. Transformation has to come from a luxurious experience. You can overspend with time and energy, not just money. Luxury selling is about closing a gap, not tricking people. A dead-end means there’s something in your perception holding you back. Speak to a deeper need when you are marketing. Find the needs that people don’t know how to ask for. The greatest act of generosity is taking the time to understand someone’s deeper need. Expense is a reward for the luxurious experience you create. Guest Contact - Isaac’s Website Isaac’s Twitter Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn452: Talking Stick- Work OUTSIDE your business more than ON it
451: Viv and Tash - How Instagram Can Humanize Your Brand
450: Paresh Shah - How To Be a Lifter and Inspire Others
449: Talking Stick- Avoiding Seasonal Burnout
448: Jay Acunzo - Break the Wheel
447: Talking Stick- In Your Comfort Zone
446: Ilise Benun - The Niche Debate
445: Talking Stick- Creating a Killer ABOUT Page
444: Michael Bungay Stanier - Bring Out The Best in Others
443: Talking Stick- Time to Think About Your Theme for 2019
442: Jessica Pettitt - Good Enough Now is the Starting Place
441: Talking Stick- Acceptance
440: Robbie Samuels- Networking as a Marketing Strategy
439: Talking Stick- Get Your Body Moving To Get Your Brain Grooving
438: Shep Hyken - The Convenience Revolution
437: Talking Stick- Business in the Selfie Age
436: Blair Enns- Pricing For Creative Businesses
435: Talking Stick- What Do You Want To Move Away From?
434: Jay Baer - Discover The Power Of Talk Triggers
433: Chantelle Adams - Your Why Needs to Be Bigger Than Your Fear
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