When people come to you to buy something they aren’t trying to fulfill a basic need. They may come to you with what sounds like something basic, but it’s your job to find and understand the deeper need they are seeking. For example, when I was in the photography industry people weren’t just looking for a picture. They were looking for a magical moment. Maybe it’s a mother looking at those photos after the children have gone off to college. Perhaps it’s a couple looking to preserve the moment they said “I do”. No matter what your industry, you need to find that deeper need because chances are even the client won’t know what it is.
On this episode of the Creative Warriors podcast we are joined by a master of the luxury industry: Isaac Mostovicz. Isaac found success by mastering the diamond industry. He took his product deeper than anyone else had done before, and really analyzed the end consumer.
Download this episode now to see how you can start not only fulfilling, but exceeding, people’s expectation to put you on the top of your industry.
THE WARRIOR INSIDE
“Don’t try to show off, just try to understand.” -Isaac Mostovicz
Highlights - What we need at the moment can change in our life. Luxury is not about what it is, it’s about what it does. Transformation has to come from a luxurious experience. You can overspend with time and energy, not just money. Luxury selling is about closing a gap, not tricking people. A dead-end means there’s something in your perception holding you back. Speak to a deeper need when you are marketing. Find the needs that people don’t know how to ask for. The greatest act of generosity is taking the time to understand someone’s deeper need. Expense is a reward for the luxurious experience you create. Guest Contact - Isaac’s Website Isaac’s Twitter Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn492: John David Mann - You’re Richer Than You Think
491: Chris Dyer- Culture is Your Vision and Values
490: Talking Stick- Creators as Connectors
489: Jane Pollak - Too Much of Not Enough
488: Talking Stick- The Courageous Warrior
487: Jennifer Allwood- Creating a Scaleable Creative Business
486: Talking Stick- Trifecta of Success
485: Raana Zia - Create Your Desired Life
484: Heather Hansen - Win Life’s Trials Without Losing Yourself
483: Talking Stick- Think Like a Leader
482: Laura Gassner Otting - Live Limitless
481: Talking Stick- Diverse Marketing for Different Personalities
480: Jennifer Iannolo - Self-Directed Empowerment
479: Arthur Joseph - Voice is Power
478: Talking Stick- Frictionless Customers
477: Steven Griffith - The Time Cleanse
476: Talking Stick- Your Values, Your Time
475: Ian Altman- A New Selling Mindset
474: Talking Stick- Conversations Create Movement
473: Nadia Finer - Embrace What Makes You Different
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