When people come to you to buy something they aren’t trying to fulfill a basic need. They may come to you with what sounds like something basic, but it’s your job to find and understand the deeper need they are seeking. For example, when I was in the photography industry people weren’t just looking for a picture. They were looking for a magical moment. Maybe it’s a mother looking at those photos after the children have gone off to college. Perhaps it’s a couple looking to preserve the moment they said “I do”. No matter what your industry, you need to find that deeper need because chances are even the client won’t know what it is.
On this episode of the Creative Warriors podcast we are joined by a master of the luxury industry: Isaac Mostovicz. Isaac found success by mastering the diamond industry. He took his product deeper than anyone else had done before, and really analyzed the end consumer.
Download this episode now to see how you can start not only fulfilling, but exceeding, people’s expectation to put you on the top of your industry.
THE WARRIOR INSIDE
“Don’t try to show off, just try to understand.” -Isaac Mostovicz
Highlights - What we need at the moment can change in our life. Luxury is not about what it is, it’s about what it does. Transformation has to come from a luxurious experience. You can overspend with time and energy, not just money. Luxury selling is about closing a gap, not tricking people. A dead-end means there’s something in your perception holding you back. Speak to a deeper need when you are marketing. Find the needs that people don’t know how to ask for. The greatest act of generosity is taking the time to understand someone’s deeper need. Expense is a reward for the luxurious experience you create. Guest Contact - Isaac’s Website Isaac’s Twitter Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn548: Anthony Kennada - Understanding Category Creation
547: Talking Stick- Hourly Value of Your Business
546: Charlie Gilkey- How To Go From Idea to Done
545: Talking Stick- Ready For a Big Leap?
544: William Arruda - Personal Branding in the Virtual Age
543: Talking Stick- Goal Setting Mindsets
542: Joseph Michelli- Lessons Learned from Airbnb
541: Jon Warner – The Winning Start-up Formula
540: Talking Stick- Most Common Advice
539: Laurie Guest – Making Small Decisions for Big Results
538: Talking Stick- Suggested Books
537: David Horsager – The Strategy of Trust
536: Talking Stick- Your Theme for 2020
535: Ethan Beute- Rehumanize Your Business with Video
534: John Jantsch- Blending Business with Mindfulness
533: Talking Stick- Empathy Intelligence
532: Kate O’Neill- Merging Humanity and Technology
531: Talking Stick- Seeing is Better Than Serving
530: John Livesay- Best Selling Through Storytelling
529: Talking Stick- Aspirational Marketing
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