In episode 221, Kestrel welcomes Roopa Pemmaraju, the founder of her namesake label, to the show. A slow luxury fashion brand, with an emphasis on sustainability and social responsibility, Roopa Pemmaraju’s collections celebrate Indian crafting techniques that have been handed down for hundreds of years.
“We don’t buy fabrics in bulk or we don’t create the products in bulk. If we have an order today, that’s when my atelier back in India would create that product, so that’s why we ask our customers or our retailers to give us that much of a time, so that we can create this product with integrity and the right way and the right fabrication that we require to create that sustainable brand.”On this week’s show, Roopa shares more on her past story and what led her to build her own brand. She and Kestrel also dive into more of what slow fashion means to Roopa’s brand, and how she defines it in her work.
Additionally, Kestrel asks Roopa if and how she sees the Farmers Protest in India intersecting with the work she is doing, with much of her sourcing (including cotton) and manufacturing taking place throughout the country.
Roopa never uses plastic in the beading or embroidery work on her products, so often they have to specially make glass beads or other notions that are plastic-free
Manpreet Kaur Kalra, educator who has shared detailed information on India’s new agricultural bills and India’s Farmers Protest
Follow Roopa Pemmaraju on Instagram >
S01 Episode 44 | ANDREW MORGAN + THE TRUE COST
S01 Episode 43 | SOKO, VIRTUAL SUPPLY CHAINS + CONNECTIVE TECHNOLOGY
S01 Episode 42 | SUSTAINABILITY IN THE FASHION CURRICULUM
S01 Episode 41 | HODA KATEBI + FASHION ACTIVISM
S01 Episode 40 | MARCI ZAROFF + FARM TO CLOSET
S01 Episode 39 | YOUTUBE, COMPASSION FASHION + INFLUENCE
S01 Episode 38 | EXPEDITION 196, PEACE + SUSTAINABILITY VIA TRAVEL
S01 Episode 37 | PUSHING THE SUSTAINABLE FASHION CONVERSATION
S01 Episode 36 | SPIRIT OF 608, TECH + THE FUTURE OF FASHION
S01 Episode 35 | FASHIONKIND, LUXURY + SUSTAINABILITY
S01 Episode 34 | STELA 9 + CULTURAL PRESERVATION
S01 Episode 33 | REDRESS + WASTE LESS
S01 Episode 32 | CHRISTY DAWN + MAKING DEADSTOCK LOVELY
S01 Episode 31 | OLDERBROTHER, UNIVERSAL GARMENTS + THE PROCESS
S01 Episode 30 | SAMATA + RED CARPET GREEN DRESS
S01 Episode 29 | TRADLANDS + QUALITY OVER QUANTITY
S01 Episode 28 | PIÑATEX + PINEAPPLES AS A LEATHER ALTERNATIVE
S01 Episode 27 | STORIES, CRAFT + VALUES
S01 Episode 26 | KNITTING IS COOL AGAIN
S01 Episode 25 | MINDFULNESS FOR ENTREPRENEURS
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