Today, joining me is Seth and Tori Bolt. Seth is a book author, Grammy-Nominated artist, and the bass player and founding member of Need to Breathe. Tori has created Bolt Farm Treehouse and has a background in television.
The first record deal Need to Breathe signed was in 2005, which took years to achieve for his band. “Typically, the longer you build something and the slower it grows, the stronger it is and the longer it lasts.” Seth’s advice is to think of growing your business for the long term.
Seth has taken advertising to the next level. His record label set him up with late-night show performances, even in the pandemic. Need to Breathe had PR opportunities through the music scene, popular magazines, and podcasts.
Tory says that her entrepreneurship aligned with her bigger goal. “For me, Bolt Farm Treehouse and being an entrepreneur allowed me to align with my bigger vision goals because it was about having purpose and hearing other people’s stories and doing something with impact.”
Both pieces of advice to make something amazing, and your project will attract people when they know you really care. Of course, marketing and PR is a big part of getting out the word about your business. Make sure to tell the world about your company!
Listen in to find out what to expect at Bolt Farm Treehouse, how to find local press opportunities, and how to target niche markets to advertise your product or company.
Show Notes
[04:05] How Seth received his first record deal. [07:12] His seventh video album release and the PR he created for his album. [10:27] Seth’s appearances on late night shows. [13:44] Tory talks about starting Bolt Farms Treehouse. [17:31] How Tory aligned her goals within her business. [18:24] Checking off boxes with your entrepreneurship. [21:11] What to expect at Bolt Farm Treehouse. [23:14] Why Bolt House Tree Farm is unique. [26:23] Tips for landing local press. [29:14] Targeting niche markets to advertise. [32:47] The promise Tory and Seth are providing with the treehouse. [38:45] Affiliates and ambassadors who bring the right customers. [42:32] How Tory grew her Instagram account so quickly. [44:44] Their exposure on Good Morning America. [48:22] Pivoting their business when COVID hit. [51:18] Working on their next treehouse location.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Bolt Farm Treehouse Need to BreatheSPS 091: Publishers Hate Him! Thinking Like An Agent & Getting Publishers To Compete To Give You A Massive Book Deal with Nathan Latka
SPS 090: How I Sold 25k Copies Of A $37 Ebook That Isn't Even On Amazon (And Using Copywriting To Sell Books) with Sean Vosler
SPS 089: How To Sell More Fiction Books & Build A Full-Time Fiction Career with Ramy Vance
SPS 088: Using Personalized Marketing & Hand-To-Hand Combat (Instead Of "Broad Marketing") To Sell More Books & Get 100's Of Reviews with Brad Lomenick
SPS 087: How To Sell 2X More Books After Launch Than During Launch Week & Get 100's Of Reviews with Ryan Moran
SPS 086: Building A Personal Brand That Sells More Books & Grows Your Business with Rory Vaden
SPS 085: How To Sell 50,000 Copies Of Your Book "Out Of The Trunk Of Your Car" with Carlos Whittaker
SPS 084: How To Write A Book At 8 Years Old That Sells 1,000's Of Copies with Emma Sumner
SPS 083: How To Turn Your Nonfiction Book Into A Children's Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy
SPS 082: How To Use Guest Posting & Media To Sell Thousands Of Copies Of Your Book with Susie Moore
SPS 081: How To Turn Your Book Into A Movie with Hal Elrod (Miracle Morning Movie Behind The Scenes)
SPS 080: How This Radiologist Turned Sex Coach Launched Her Online Business To $100k in 9 Months Using Publicity with Sonia Wright
SPS 079: CASE STUDY: An Educator's Guide To Writing & Publishing An Award Winning Children's Book with Merideth Tullous
SPS 078: How To Write A Book Proposal That Gets You A Book Deal And A Big Advance with Chad Allen (What Agents & Publishers Are Actually Looking For)
SPS 077: From Writing In Prison To 4x New York Times Bestseller & 1M Copies Sold with Wahida Clark (How To Create Raving Fans With Your Fiction Series)
SPS 076: 0 to 450k Subscribers In 3 Years - Using YouTube To Grow Your Business & Sell More Books with Gillian Perkins
SPS 074: This One Quiz Funnel Will Sell More Books & Turn Readers Into Paying Customers (Better Than A Free + Shipping Funnel) with Ryan Levesque
SPS 073: Build Your Personal Brand (And Double Your Business) Using A Book with Chris Ducker
SPS 072: Writing Great Fiction Using Beta Readers...And How To Build An Author Platform On YouTube That Sells Books with Jenna Moreci
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