Today, joining me is Seth and Tori Bolt. Seth is a book author, Grammy-Nominated artist, and the bass player and founding member of Need to Breathe. Tori has created Bolt Farm Treehouse and has a background in television.
The first record deal Need to Breathe signed was in 2005, which took years to achieve for his band. “Typically, the longer you build something and the slower it grows, the stronger it is and the longer it lasts.” Seth’s advice is to think of growing your business for the long term.
Seth has taken advertising to the next level. His record label set him up with late-night show performances, even in the pandemic. Need to Breathe had PR opportunities through the music scene, popular magazines, and podcasts.
Tory says that her entrepreneurship aligned with her bigger goal. “For me, Bolt Farm Treehouse and being an entrepreneur allowed me to align with my bigger vision goals because it was about having purpose and hearing other people’s stories and doing something with impact.”
Both pieces of advice to make something amazing, and your project will attract people when they know you really care. Of course, marketing and PR is a big part of getting out the word about your business. Make sure to tell the world about your company!
Listen in to find out what to expect at Bolt Farm Treehouse, how to find local press opportunities, and how to target niche markets to advertise your product or company.
Show Notes
[04:05] How Seth received his first record deal. [07:12] His seventh video album release and the PR he created for his album. [10:27] Seth’s appearances on late night shows. [13:44] Tory talks about starting Bolt Farms Treehouse. [17:31] How Tory aligned her goals within her business. [18:24] Checking off boxes with your entrepreneurship. [21:11] What to expect at Bolt Farm Treehouse. [23:14] Why Bolt House Tree Farm is unique. [26:23] Tips for landing local press. [29:14] Targeting niche markets to advertise. [32:47] The promise Tory and Seth are providing with the treehouse. [38:45] Affiliates and ambassadors who bring the right customers. [42:32] How Tory grew her Instagram account so quickly. [44:44] Their exposure on Good Morning America. [48:22] Pivoting their business when COVID hit. [51:18] Working on their next treehouse location.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Bolt Farm Treehouse Need to BreatheSPS 014: Before Book” vs. “After Book” with Brian Tracy
SPS 013: Beyond the Bestseller with Hal Elrod
SPS 012: How I Built an E-Book Business of $3,000-$4,000/Month with Lise Cartwright
SPS 011: How To Start Blogging For High Profile Sites with Dorie Clark
SPS 010: Sell Or Be Sold with Grant Cardone
SPS 009: Eliminating Distractions & Practicing Deep Work to Finish Your Book with Cal Newport
SPS 008: Creating a Thriving Business, Blog, and Raving Fans with Ruth Soukup
SPS 007: How to Turn Pro as a Writer with Jeff Goins
SPS 006: Hustling My Way to 4 NYT Bestselling Books with Gary Vaynerchuk
SPS 005: Lessons Learned from The Secret, Chicken Soup, Abundance Now, and a Guinness World Record Setting Book with Lisa Nichols
SPS 004: How to Self-Publish Your Way to #1 on the Amazon & USA Today National Bestseller Lists with Ryan Levesque
SPS 003: Using a Book to Sell More Software & Information Products with Russell Brunson
SPS 002: Using the One Thing & Time Blocking to Finally Write Your First Book with Jay Papasan
SPS 001: Getting Noticed in a Noisy World with Your First Book, with Michael Hyatt
SPS 000: Introduction to Self-Publishing School Podcast
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