Harry Drajpuch, Chief Executive Officer at Amware Fulfillment, shares his outlook on the retail landscape today. The emergence of increased competition brought on by e-commerce means retailers need to think differently.
Harry thinks that retailers must become more agile in all aspects from operations and marketing to customer experience. The retail space has to deal with swings in demand with delivery times expected to remain short. Outsourcing your fulfillment operations to an expert can help speed up agility. Sharing infrastructure, personnel, and technology will provide the advantages of scale without requiring high capital expenditure. This will lead to happier customers and growth for your business.
Harry also talks about the importance of employee retention. For him, his company is anchored around his people. Keeping them challenged and investing in them makes them feel valued and appreciated. This will cause them to stay longer and perform better.
Business leaders can increase their capacity to scale and grow by outsourcing tasks from their core competence to experts.
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