Prepare to be captivated as we delve into the world of successful publishing with our esteemed guest, Jay Papasan, the VP of strategic content for Keller Williams Realty International. Jay reveals the power of books as an influential tool in reaching out to a vast audience. He takes us through his publishing journey at Harper Collins and shares the story behind the tremendous success of his books co-authored with Gary Keller. You'll be intrigued by the story behind 'The Millionaire Real Estate Agent' and 'The One Thing'.
In our second segment, we chat with the self-made man, Todd Satterston, who has successfully sold over 100,000 copies of 'The Millionaire Real Estate Agent'. Todd gives us a peek into his journey in self-publishing, the process of selling book rights, and the resources that large publishers bring to the table. We traverse through his experiences with the New York Times bestsellers list and his association with McGraw Hill. Todd's insights on the intricate differences between self-publishing and traditional publishing are sure to give a new perspective to aspiring authors.
Lastly, we dissect the marketing success behind 'The One Thing', co-authored by Gary Keller and Jay Papasan. We delve into their unique strategies, which range from PR and publicity efforts to using their network and conducting events. Our conversation also branches out to the use of a robust email list for book promotion, and Jay's advice for book clubs and readers. Get ready to be inspired and learn invaluable lessons about the publishing world in this enlightening episode.
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SPS 215: The Secrets To Editing Success, Fictionary, And Making Your Story Unforgettable with Kristina Stanley
SPS 214: The Pursuit Of The Wall Street Journal Bestseller List…Exactly What It Takes with Steve Chou
SPS 213: She Builds: The Anti-Hustle Guide To Book Marketing & 1M+ Copies Sold with Jadah Sellner
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SPS 211: Writing A Book While Raising 8 Kids & Running A 7 Figure Business with January Donavan
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SPS 203: Using Your Military Experience To Write A Great Book with General Mari K Eder
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