2Bobs—with David C. Baker and Blair Enns
Business:Management
As Blair is finishing his new book that drops later this year, he comes to the realization that pretty much everything he does comes down to the fundamental issue that experts think they need to show up as a different person during the sale: pitching, persuading, and convincing instead of as the leader their prospective clients need them to be.
LINKS
"The Dichotomy of the Expert Salesperson" article by Blair Enns at WinWithoutPitching.com
"Ditch the (Sales) Script"
Are You Ready for a Minority Partner?
Approaching Normal
Talking About Mental Health
Orbiting the Giant Hairball
Five Levels of Pricing Success
Your Four Advantages Over an In-House Department
A Ten Year Retrospective on the Manifesto
What an Acquirer Will - and Will Not - Care About
You Contain Multitudes
The Challenges of Growing Too Quickly
The Tao of No
What a Normal Person Thinks of Your Creative Firm
Communication Components in Your Sales Toolbox
Performance Bands
Creative Bullshit Bingo
Is "Agency" Still the Right Word?
Let's Talk About Money
The Enemy Within
Holding Opposite Perspectives in a Healthy Tension
Slapping Down Your Childlike Glee
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3 Takeaways