The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Guest Introduction: Who is Mansoor Norouzi?
0:37 - Forecasting Focus: What is forecasting in Amazon PPC?
2:30 - How complex is Amazon advertising?
3:27 - Why never stop learning?
5:44 - What does forecasting really involve?
8:55 - How to plan financially for advertising?
11:47- How to determine market share?
17:46 - Which tools help understand the market?
29:25 - How to empower your Amazon strategy?
🦡 Resources & Links
How Does Tracking Keywords Help PPC?
https://youtu.be/RJRN1RsaqWo
How To Develop A Successful Client Relationship?
https://youtu.be/PVZj1ZSrKtw
How To Launch Amazon Products That Customers Actually Want?
https://youtu.be/z4nCvWjhJnU
What Amazon PPC Updates Do You Need For 2024?
https://youtu.be/slwiD4LqGGs
How Can I Build Tasks To Help My Amazon PPC Campaign?
https://youtu.be/ncVo9QF7Qhk
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
https://youtu.be/72tKqVk08QA
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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AMZPPC # 132: Should You Segment Automatic Sponsored Product Campaigns?
AMZPPC #131: When to Pause an Amazon Advertising Campaign
AMZPPC #130: Your Guide to Amazon Prime Day 2021
[Badger Bite #17] The Dreaded Amazon Keyword Constriction
AMZPPC #129: Search Term Impression Share Reports in Amazon PPC
AMZPPC #128: How to Scale your Amazon PPC Account
AMZPPC #127: How You Can Approach Seasonality in Amazon PPC
AMZPPC #126: Getting the Most Out Of Amazon Reporting
AMZPPC #125: Amazon's New Sponsored Display Audiences
AMZPPC #124: The Sponsored Display Double-Tap
[Badger Bite #16] The Amazon PPC Checklist
AMZPPC #123: 10 Tips to Become a Great Amazon PPC Manager
AMZPPC #122: Getting the Most out of Amazon PPC Management
AMZPPC #121: The ACOS Power Ratio for Amazon PPC
AMZPPC #120: Balancing Amazon PPC Optimization and Expansion
AMZPPC #119: 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It
AMZPPC #118: 5 Hidden Amazon PPC Ratios
AMZPPC #117: Is Exact Match Always Best?
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