This episode is brought to you by:
KEYper Systems - Key Management Simplified.
Fullpath - Discover Automotive's Leading Customer Data and Experience Platform.
In this episode, I'm speaking with Rick Ricart, President of Ricart Automotive.
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00:00 - Intro
02:40 - The Ricart Family & Rick’s background
08:08 - Sponsorship deals in the era of NIL (Name, Image, Likeness)
12:29 - Marketing, media, crafting company culture
19:46 - Ricart’s unique business model
28:30 - Ricart’s fastest-growing division
35:03 - Optimizing the online buying experience
50:02 - Lending, negative equity, repossessions
54:00 - Rick’s marketing idea that didn’t get picked up
56:55 - Inside look at OEM politics and EV rumors
1:01:40 - How manufacturers will change and adapt to new market trends
1:08:00 - Software and investing in the future
1:14:19 - Wrapping up
Follow Rick:
@RickRicart on X.
Rickart Automotive's website.
Check out the website for more and follow me on X @GuyDealership!
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
#45 Building a $200M+ car parts empire, Solving the auto repair crisis, Most profitable parts, Using A.I. and 3D printing | David Meniane, CEO Carparts.com
#44 Making millions from Parts & Service, Dealership incentives, Economic concerns, Record profits and Daryl’s favorite auto franchises | Daryl Kenningham, CEO at Group 1 Automotive
#43 Building a $1.5B+ digital car auction, Peter’s car market predictions, OPENLANE's acquisition of Manheim Canada | Peter Kelly, CEO at OPENLANE
#42 Building an app store for 16,000 dealers, Pitfalls of direct-to-consumer, Dawn of the A.I. salesperson? | Phil Oriani, CEO at Shift Digital
#41 How CarGurus is evolving, Amazon’s threat to car dealers, Cracking down on fake car prices, Why he’s hiring former dealers | Jason Trevisan, CEO at CarGurus
#40 Secrets behind dealership franchise laws, Consumer-friendly auto brands, Dealers’ top legal concerns | Leonard Bellavia, Founding Partner at Bellavia and Blatt Law
#39 Predicting auto loan defaults, 96 month terms, Vehicle affordability, Will repos keep rising? | Betty Jotanovic, President of Chrysler Capital and Auto Relationships at Santander
Emergency Podcast: Amazon and Hyundai launching online car sales?
#38 DealerRater’s unstoppable rise, Dealership incentives, Car buyer concerns, Secrets to Carvana | Jamie Oldershaw, VP of Reputation Strategy at Cars Commerce and GM of DealerRater
#37 Making millions from subprime loans, From the streets to $150K/month, Raising capital at Church, Acquiring stakes in dealerships | Bruce Miller, Owner at Miller Motors
#36 Car market predictions, Alex's acquisition playbook, Solving software fatigue, Will online car sales go away? | Alex Vetter, CEO of Cars Commerce (Part 2)
#35 Raising $300M+ for automotive venture capital, Rise and fall of Vroom, Hottest auto tech investments, His biggest wins and losses, AVs, EVs and A.I. | Chase Fraser, Founder and Managing Partner, F
#34 Secrets to successful dealership acquisitions, Tools for wealth creation, Industry trends he’s bullish on, Profiting $10M on Tesla stock | Daniel Crainic, Owner of Time Auto Group
#33 Launching a dealership with $40K, Profits and losses, Selling Teslas in the Midwest, Highs and lows of running a small dealership | Brandon Miller, Founder of Miller Auto
#32 Will the dealership survive, Where she's investing big, Tech's biggest challenges in the dealership, Vulnerable leadership | Barb Edson, Chief Marketing Officer, CDK Global
#31 Used car auction frenzy, Stumbling upon million-dollar classics, UAW & bankruptcy risk for car companies | John Clay Wolfe, Founder & President @ GiveMeTheVin
#30 Why auto loan fraud is rising, Riskiest types of dealerships, Novel credit repair scams, $8B “fraud” opportunity | Frank McKenna, Chief Fraud Strategist, Point Predictive
#29 Secrets to selling exotic cars, Rise of rich crypto buyers, Profits in the exotic business, Selling a company for millions | Jason Putnam, Co-Founder, Tactical Fleet
#27 State of auto lending, Best and worst car deals, UAW strike, #1 issue for car shoppers, Winners & losers in the EV space | Jonathan Smoke, Chief Economist at Cox Automotive
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