In episode 89, Kestrel welcomes Christina Stembel, the founder of Farmgirl Flowers, to the show. An online floral shop that is dedicated to creating good jobs, Farmgirl Flowers is also focused on maintaining a sustainable supply chain, and minimizing waste in the floral industry.
"INSTEAD OF HAVING 40-60% WASTE OF FLOWERS, WE HAVE LESS THAN 1% WASTE." -CHRISTINA, FOUNDER OF FARMGIRL FLOWERS
Throughout this episode, Kestrel and Christina chat about the complicated supply chain behind the floral industry, and the impact it has on farmers, and the environment - especially when it comes to waste.
The below thoughts, ideas + organizations were brought up in this chat:
40% of cut flowers are thrown away in the U.S. because the shops can't sell them before they die. Flower shops must up-charge their bouquets in order to compensate for the flowers that are expected to be wasted. Ritual Roasters, first place Christina sourced burlap coffee bags from for their flower wraps. Christina took inspiration from In-N-Out Burger, because they were doing one thing really well; when she launched Farmgirl Flowers, the "less is more" trend hadn't taken off yet._________________________________________________________________________
This week's Conscious Chatter episode is brought to you by: Soluna Collective, an eco and ethical design company that makes products for your home. As a company, they respect the environment and the people living in it.
INTERESTED IN CHECKING IT OUT?Kestrel on vulnerability, personal health, podcast evolutions & a question to sustainable fashion folks: are you OK?
Nelson ZêPequéno of Black Men With Gardens and Cayetano Talavera of Hecho By Caye on why fashion needs to listen to nature’s lessons on slowing down, tuning in, practicing patience & cultivating creativity to better center sustainability
Teju Adisa-Farrar of Black Fiber & Textile Network and Author Layla K. Feghali on geography and what our relationship to place can teach us about *sustainability*
Wafa Ghnaim of Tatreez and Tea & Dr. Tanveer Ahmed of Central Saint Martins on preserving culture, decolonial frameworks, and how intersectional reform can be a pathway toward sustainable fashion futures
Sustainable fashion podcasters unite — Emily Stochl of Pre-Loved Podcast & Stella Hertantyo of Conscious Style Podcast help us reflect on 11 years since Rana Plaza, celebrating collective movements & ways to focus our continued advocacy
Upcycling artists Francisco Alcazar & Ella Wiznia of Series NY are redefining sustainable fashion while reimagining craft & challenging the gender binary
How gender plays into the devaluing of knowledge and its links to sustainable fashion & wellness with Megan Schnitker of Lakota Made and Niha Elety of Tega Collective
Celebrating the cultural tradition, past and present, of Palestinian Tatreez with artists / educators Lina Barkawi and Eman Toom & why sustainable fashion must include cultural sustainability
Intergenerational knowledge & sustainable fashion — how clothing is more than just aesthetics; it’s about the upholding of cultural practices and the amplifying of knowledge & traditions
Vintage stylist Beth Jones & Dounia Wone of Vestiaire Collective on whether fast fashion brands fit into the resale experience
Why self work is integral to advocating for transformation in fashion & why we must deeply question our personal values to truly get active in creating a more sustainable fashion future
Denali Jöel on fashion as an art praxis rooted in Afro-Indigenous philosophies, interrogating the emphasis placed on the *industry* & reminding us of the possibility of creating new ecosystems
Julius Tillery aka the "Puff Daddy Of Cotton" on the need to remix both the perception of the cotton industry and the business model
Cassandra Pintro of Consumption Project on welcoming her community to challenge their buying habits and question what is *enough*
Jeanell English on navigating the pressure to project a certain image in business & across climate spaces and balancing the worlds of activists & execs as a leader in impact
Muchaneta Ten Napel on utilizing tech as a tool to change how fashion does business, not a crutch that will *save us all* & preparing for the fashion policy changes that are on the horizon
*Breaking It Down* with Rachel Arthur, lead author of The Sustainable Fashion Communication Playbook, an actionable guide co-published by UNEP and UN Climate Change
Tameka Peoples of Seed2Shirt on rebuilding equitable + just cotton systems & fostering the reclamation of cotton acreage for Black farmers
Lisa Diegel, Global Sustainability Director, on Faherty's Native Initiatives, what mutually beneficial relationships can look like in practice, and the nuanced ways brands must take responsibility for the products they put out into the world
Eric Liedtke of UNLESS on pressing fashion to ditch the plastic ingredients and ideating on what it will take for corporations to truly change
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