In episode 89, Kestrel welcomes Christina Stembel, the founder of Farmgirl Flowers, to the show. An online floral shop that is dedicated to creating good jobs, Farmgirl Flowers is also focused on maintaining a sustainable supply chain, and minimizing waste in the floral industry.
"INSTEAD OF HAVING 40-60% WASTE OF FLOWERS, WE HAVE LESS THAN 1% WASTE." -CHRISTINA, FOUNDER OF FARMGIRL FLOWERS
Throughout this episode, Kestrel and Christina chat about the complicated supply chain behind the floral industry, and the impact it has on farmers, and the environment - especially when it comes to waste.
The below thoughts, ideas + organizations were brought up in this chat:
40% of cut flowers are thrown away in the U.S. because the shops can't sell them before they die. Flower shops must up-charge their bouquets in order to compensate for the flowers that are expected to be wasted. Ritual Roasters, first place Christina sourced burlap coffee bags from for their flower wraps. Christina took inspiration from In-N-Out Burger, because they were doing one thing really well; when she launched Farmgirl Flowers, the "less is more" trend hadn't taken off yet._________________________________________________________________________
This week's Conscious Chatter episode is brought to you by: Soluna Collective, an eco and ethical design company that makes products for your home. As a company, they respect the environment and the people living in it.
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S05 Episode 239 | Ganni on the importance of action over labels & their 44 responsibility gameplan goals
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S05 Episode 236 | Educator Emi Ito and Gina Stovall of Two Days Off on collaborating to honor a legacy & getting creative to infuse fashion with more accessibility, generosity and inclusivity
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S05 Episode 228 | CATHERINE MCKINLEY, AUTHOR OF THE AFRICAN LOOKBOOK, ON THE DEEP MEANING CONNECTED TO CLOTH, THE POWER OF THE CAMERA AND SEWING MACHINE + RECLAIMING VISUAL NARRATIVES
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S05 Episode 226 | MATT HICKEY OF BE KIND VIBES ON KINDNESS + PLANTING THE EARLY SEEDS FOR CONSCIOUS CHATTER
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