I have learned a lot about cognitive empathy by learning copywriting. After all, copywriting is a puzzle—the puzzle of figuring out what someone is thinking or feeling and how you can connect your idea to that thought or feeling.
So, it seemed only fitting that I would invite a copywriter to this series on decoding empathy to share her process and give you a behind-the-scenes look at cognitive empathy in practical application. In this episode, I get real nerdy with Samantha Pollack, a positioning strategist and copywriter, and think about how the digital doppelgangers we create via our personal brands might help us get curious about who is behind others' digital doppelgangers.
Footnotes:
Find every essay and episode in the Decoding Empathy series.
Every episode of What Works is also released in essay form at whatworks.fyi!
★ Support this podcast ★EP 202: Rebuilding Your Business After A Break With Ad Strategist Claire Pelletreau
EP 201: Turning A Side Project Into Your Main Gig With Work Brighter Founder Brittany Berger
EP 200: Weathering The Ups & Downs Of Entrepreneurship Over The Long Haul
EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook
EP 198: Finding A New Opportunity To Serve With Abundance Practice Building Founder Allison Puryear
EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler
EP 196: Building An Empire One Piece of Content At A Time With Bonnie Gillespie
EP 195: How Small Ideas Lead To Big Success With Tara McMullin
EP 194: Finding A Niche In A Crowded Market With Photographer Janeris Marte
EP 193: Doing More With Less: How Small Business Owners Take A Minimalist Approach
EP 192: Creating What You Love Using Patreon With Real Talk Radio Host Nicole Antoinette
EP 191: Your Business Is A Mess–And That’s Okay With Tara McMullin
EP 190: Getting It Done In Just 3 Days Per Week With Oasis Center For Craniosacral Therapy Founder Mindy Totten
EP 189: What’s Working In Community Building With Mighty Networks’ Senior Community Strategist Audra Lindsey
EP 188: Streamlining Your Business Model To Just One Offer With Services That Sell Creator Jereshia Hawk
EP 187: Spring Cleaning Your Small Business
EP 186: Finding Clients On LinkedIn With Career Stories Founder Kerri Twigg
EP 185: Finding Your Personal Networking Style
EP 184: Taking Your Small Business Seriously With Lauren Caselli Events Founder Lauren Caselli
EP 183: What’s Working In Professional Networking With Rebelle Con Founder Shannon Siriano Greenwood
Create your
podcast in
minutes
It is Free
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays