I have learned a lot about cognitive empathy by learning copywriting. After all, copywriting is a puzzle—the puzzle of figuring out what someone is thinking or feeling and how you can connect your idea to that thought or feeling.
So, it seemed only fitting that I would invite a copywriter to this series on decoding empathy to share her process and give you a behind-the-scenes look at cognitive empathy in practical application. In this episode, I get real nerdy with Samantha Pollack, a positioning strategist and copywriter, and think about how the digital doppelgangers we create via our personal brands might help us get curious about who is behind others' digital doppelgangers.
Footnotes:
Find every essay and episode in the Decoding Empathy series.
Every episode of What Works is also released in essay form at whatworks.fyi!
★ Support this podcast ★EP 142: Growing Organically Through Unconventional Channels with CozyCal Co-Founders Chris Tan & Kat Lu
EP 141: Making Clients Comfortable With Uncomfortable Subjects With Financial Behaviorist Jacquette Timmons
EP 140: Paying Attention To The Red Flags With Don’t Panic Management Founder Jess Ostroff
SPECIAL: Changing Your Name After 10 Years of Building A Personal Brand With What Works Host Tara McMullin
EP 139: Getting The Best From The People Who Work For You With Eventual Millionaire Founder Jaime Masters
EP 138: Establishing Authority With Standout Content On Instagram With Achieve Fitness Founders Lauren & Jason Pak
EP 137: Transitioning Into Intrapreneurship While Maintaining Your Mission With &yet Chief Of Strategy Sarah Bray
EP 136: Playing Big With A Boutique Music Licensing Company with Catch The Moon Music Founder Cathy Heller
EP 135: Growing A Truly Sustainable Business With Art & Eden Founder Susan Correa
EP 134: Realizing Your Idea Is So Much Bigger Than You Imagined With Startup Pregnant Founder Sarah K Peck
EP 133: Building A Business In The Feminine Economy With Sister Founder & Director Jennifer Armbrust
EP 132: Choosing The B Corp Life with Buzz Food Truck Founder Michael Sirianni
EP 131: Optimizing What Works For Your Small Business With Oki Doki Co-Founder Marie Poulin
EP 130: Crafting Communities–And Happier Businesses–Both Online And Offline With Happy Startup School Co-founder Carlos Saba
EP 129: Building a Client Pipeline With Communication Rebel Founder Dr. Michelle Mazur
EP 128: Melding Disparate Passions with Herbalist & Spaceship Builder Lisa Akers
EP 127: Getting Lean For More Meaningful Growth With Textile Design Lab Founder Michelle Fifis
EP 126: Navigating The Process Of Rebranding & Repositioning with Truce With Food Creator Ali Shapiro
EP 125: Writing Content For Results with Content Direction Agency Founder Lacy Boggs
EP 124: Co-Writing A Book To Grow Your Brand With Being Boss Author Emily Thompson
Create your
podcast in
minutes
It is Free
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays