Why omni-channel isn’t optional anymore and why retail is still center stage

Listen in as we sit down with food founder Leslie Danford and discuss how Vitaminis went from online only to joining other health food brands on the shelves in retail locations. She discusses the importance of placement in retail stores and why learning where your product fits in with other products is key to retail sales. She shares what she learned going from online only to brick-and-mortar locations, omnichannel marketing, and learning along the way. We discuss social media and organic marketing versus paid ads and why email marketing is her preferred way to connect with consumers.

To learn more about Vitaminis visit https://vitaminisbrand.com/

To learn about growing your food business, visit https://bit.ly/47j5Bs3

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