Listen in as we sit down with food founder Leslie Danford and discuss how Vitaminis went from online only to joining other health food brands on the shelves in retail locations. She discusses the importance of placement in retail stores and why learning where your product fits in with other products is key to retail sales. She shares what she learned going from online only to brick-and-mortar locations, omnichannel marketing, and learning along the way. We discuss social media and organic marketing versus paid ads and why email marketing is her preferred way to connect with consumers.
To learn more about Vitaminis visit https://vitaminisbrand.com/
To learn about growing your food business, visit https://bit.ly/47j5Bs3
Hosted on Acast. See acast.com/privacy for more information.
How Filling a Real Need Leads to Free Pr From the Most Influential People in Sport, Entertainment and Entrepreneurship
Equity Crowdfunding, Riding Industry Waves and Getting Innovation From Listening To Customers with The Bitter Housewife
Moving to a Packaged Product to Bring Freedom From the Restaurant Industry
The #1 Myth Behind Successful Packaged Food Brands
PR and guerilla marketing to launch a brand with Pricklee Cactus Water
Building an exclusive brand with Loki
How alignment, feelings and clarity are driving national growth for Simply Buck
Stop Being Vanilla
Business & life integration with Coastal Coffee
Can Your Business Have Purpose & Profit?
From Farming to Packaged Food Company With Family Farmstead A2 Milk
How to Know When to Keep Pushing Forward With Revolution Gelato
Preparing for a Successful Food Founder Journey
Starting a Business to Be More Present For Your Family With Poppy’s Handcrafted Popcorn
Gelato That’s Good For the Body & The Planet With Sacred Serve
Deciding to Go Big or Stay Small With Tiffinday
When to Be Firm vs. When to Be Flexible With Acari Fish
Top 5 Lessons From Food Founders
Finding inspiration outside the food industry with Oh My Gum!
Removing middlemen, giving back and living your mission with Vahdam Tea
Create your
podcast in
minutes
It is Free
The Everyday Millionaire
Pure Hustle Podcast
Making Bank
The Prof G Pod with Scott Galloway
Young and Profiting with Hala Taha