Tourpreneur Tour Business Podcast
Business:Entrepreneurship
In this episode, Dan & Casey from Untethered Media join Chris to delve deep into the strategies that make your marketing click.
From the subtle art of Facebook ads that work like modern-day flyers, to the critical role of a well-designed website, we're covering all the bases.
We'll explore why it's not just about selling but building trust with potential customers and how the first impression your site makes can be the deal-breaker.
Overview
00:00 Entrepreneur call-in show with experts advising.
05:57 LinkedIn for B2B, Facebook for inspiration, Google Ads.
07:24 Embraces marketing, but could live without social media.
11:24 Ensure clear, direct messaging on website landing.
13:21 Focus on customer-centric design, not personal preference.
19:02 Repurposed Irish sheep blog for better traffic.
22:19 Overbooked venue, enjoyed parent's restaurant, shared discovery.
24:12 Assessing strategy effectiveness of client's Facebook group.
29:14 "New leader, marketing strategy, customer engagement, growth."
32:43 Working behind the scenes, adding more content.
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
How John Coupland designed his most popular guided tour, The Crown Film Locations & Royal Secrets Tour.
Blogging Part 3: How Repurposing Content Can Help You Expand Your Audience and Reach
Why I decided to join Redeam and why it's good news for Tourpreneur
Tour Operator Reveals How She Uses Instagram to Grow Her Tour Business. With Othelia Cassidy of Madison Eats Food Tours
With her partner fighting for his life, Krystle shares how she single-handedly took over the running of the couple's water tour business
Don Littlefield shares his 3 major strategies for growing a brewery tour business.
Blogging Part 2: What Should Tour Operators Blog About?
Content for Tour Operators - Arival offers a content masterclass and Shane finds out more!
Embracing Diversity & Empowering Community Through Food Tours with Blue Fern Travel
Out of this world - selfies from space with the Travel Industry Mavericks
Clubhouse for Tour Operators, Tips from Tour Operators, Tour Guides, and a Podcaster.
Self-Guided Tours for Tour Operators: How Does the Questo Self-Guided App Benefit Tour Operators?
Blogging for Tour Operators - Essential Blogging Guide for Tour Businesses Part 1
Travel Industry Mavericks: A Peek Into the Industry’s Future with Peek's Ruzwana Bashir & Oskar Bruening
Why 2021 is going to be a year of focus, plus Arival Insiders Pro and Clubhouse on Shane's Audio Journal.
Peter Syme on Survival. From bomb disposal to saving a tour business during the pandemic.
Meet the Restech – Historic Tours of America reveal why they picked Ventrata to power their online bookings.
Travel Industry Mavericks Discuss Klook’s $200M Investment & The Challenges Facing OTAs.
Content Creation Tips for Tour Operators and the importance of building a content factory with Patrick van Rosendaal
Meet the Restech – Whirlpool Jet Boat Tours tells us why they picked RocketRez to power their online bookings.
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