The Duct Tape Marketing Podcast
Business:Marketing
Rate, Review, & Follow on Apple Podcasts
In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption. UnLeadership: Make Building Relationships Your Business.
Key Takeaways
In this riveting episode Scott Stratten discusses the concept of Unleadership. A sequel to their practical and effective ideas on Unmarketing. Drawing from their four-page chapters book, Scott compares leadership to culture as it continues to be made of the unseen "everyday stuff", as opposed to what you can make a picture out of such as: a person addressing a team of individuals.
Beginning with a dose of self-awareness and the fact that "you don't know what it's like to work for you". Scott challenges leaders to define what a 'job' really is and to question what they consider 'insurbordination' in the workplace, touching on the other side of the coin: the overused, misused phrase 'we are a family' when referring to the business, and many other overlooked yet relatable pointers in building professional and empathetic subordinate relationships required to achieve set company goals and build a culture that is understood even at the very top of the organisational structure.
More About Scott Stratten:If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
How to Use Milestones to Map Your Customer Journey
How To Use Business Storytelling To Captivate Any Audience
Making Web Design Easier With Duda
How To Create A Customer Success Track
Fulfilling Your Dreams At Any Age
Empowering Nurses To Become NursePreneurs
Deciding What Platform Is Best For Your Website
Turning Negativity Into Resilient Fuel
How To Attract The Right Talent
Naming Your Mice And Revealing Yourself
Helping And Inspiring Small Business Entrepreneurs All Across America
The Ultimate Content Planning Workshop
Creating Content For Every Stage Of The Customer Journey
How To Guide The Perfect Customer Journey
Networking Reimagined With Plain Sight Founder James Chapman
Rethinking Innovation With A Simple 5-Step Framework
How To Build A Personal Brand On LinkedIn In 2021
Using Gifts To Cut Through The Noise
Using Data To Optimize Your Health
An Easier Way To Monetize Your Podcast
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Power of Storytelling
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield