The Duct Tape Marketing Podcast
Business:Marketing
Rate, Review, & Follow on Apple Podcasts
In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption. UnLeadership: Make Building Relationships Your Business.
Key Takeaways
In this riveting episode Scott Stratten discusses the concept of Unleadership. A sequel to their practical and effective ideas on Unmarketing. Drawing from their four-page chapters book, Scott compares leadership to culture as it continues to be made of the unseen "everyday stuff", as opposed to what you can make a picture out of such as: a person addressing a team of individuals.
Beginning with a dose of self-awareness and the fact that "you don't know what it's like to work for you". Scott challenges leaders to define what a 'job' really is and to question what they consider 'insurbordination' in the workplace, touching on the other side of the coin: the overused, misused phrase 'we are a family' when referring to the business, and many other overlooked yet relatable pointers in building professional and empathetic subordinate relationships required to achieve set company goals and build a culture that is understood even at the very top of the organisational structure.
More About Scott Stratten:If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
Slow Page Speed Can Create a Bad Customer Experience
How to Improve Your Personal Brand
Creativity is a Choice and It's Important
How to Find Inspiration in Doubt
Should Business Follow Data or Gut Feel?
Repurposed Content Can Increase Your Traffic 300%
What Should You Know About IT in Small Business Today?
Why Rent Your Marketing When You Should Own It?
The Journey from Startup to Sold Again
How to Be a Better You
How to Improve Your PR Content Online
How Motivation Can Drive You to Produce Your Best Work
How to Prepare for Gen Z as a Small Business Owner
Lessons Learned Running Dunkin Donuts
How to Become a More Mindful Person
A Look at 2020 Growth for Home Services Businesses
How to Update Your Website Policy When Laws Change
The Importance of Credibility in Business
How to Use PR to Build Credibility for Your Business
Great Reviews Provide Proof That You Keep Your Promises
Create your
podcast in
minutes
It is Free
Marketing Secrets with Russell Brunson
Liberty Spenders
The Influence Factor by The Influencer Marketing Factory
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
The Agile Brand™ with Greg Kihlström