This year I decided to follow my own advice and commit to one social media platform. Sure I still post content in lots of places, but I am spending time every day on only one platform - LinkedIn.
And, I am not just showing up, posting an update, liking a few things and leaving. I did some research to find out what the LinkedIn algorithm likes and adjusted my approach accordingly.
Working Together to Expand Reach
Let's face it, one of the most frustrating things about sharing content on any social platform, is not getting engagement. While the algorithm certainly controls some of that, you can influence the algorithm.
On LinkedIn, the more engagement your post gets in the first few hours, the more visibility it will have. So, you need a community that responds when you post.
One way to increase engagement is to start talking to other individuals so you see their content and they see yours. Tag a few select people in the comments, ask a question that encourages their response. Then respond to people who comment. No simple likes or thumbs up. You need to keep the conversation going.
Does this extra attention pay off?
It as only be about six weeks, but so far I am satisfied with the results. I have doubled the amount of traffic to my website from LinkedIn. Given the push to a zero click environment, this growth is pretty impressive.
I have added about 400 connections. Not just random spammers, but people I am actually talking to. which make the time I spend on this platform more interesting and productive.
So for now, I am going to invest more time on this platform.
If you enjoyed the tip - connect with me on LinkedIn
#472 Do What You Love
#471 - Simple Texting Tips
#470 Marketing Super Heroes Need a Strategy
#469 Do You Have a Business Map?
#468 Ditch the Pitch
#467 What is a Customer Worth?
#466 Attracting the Right Candidates
#465 Dealing with Meetings You Can't Stand.
#464 Look at Your Website
#463 - Marketing Starts with Strategy
#462 Build Trust with Content
#461 The Fairy Tale is Over
#460 Contagious Content
#459 Sell More By Giving Away Free Stuff
#458 - What People Say
#457 Resolving Conflict
#456 2020 Marketing Trends
#455 Social Media Chef
#454 Communication Styles
#453 Why You Need to Write a Book
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Power of Storytelling
The Marketing Secrets Show
B2B Agility™ with Greg Kihlström
The Agile Brand™ with Greg Kihlström
The Goal Digger Podcast