Over the last decade or so, influencer marketing has matured to the point where today being a creator is considered a bona fide career built on rich relationships with agencies, brands and consumers (to say nothing of talent agents). In this episode of the PRovoke Media podcast, Red Havas’ Kerry Anderson in the UK and Audrey Arbogast in the US discuss the evolution of influencer marketing and how the agency’s new global practice devoted to the craft, Sway, helps clients drive authentic and engaging brand communications through influencers — and the important role best practices, data, social tools and measurement have in accomplishing that.
A public relations textbook for a new era
Misinformation Battlefields with WHO and NewsWhip
Nepean's Gavin Davis on "corporate body language" and ESG
Mastercard's Raja Rajamannar
Vaccine Confidence with Novavax's Silvia Taylor and Crisp's Adam Hildreth
Connect2’s Rich Williams on the human side of tech PR
Stephanie Cutter On Pivoting Political Traditions Amid Unprecedented Tragedy
How 2020 Changed Influencer Marketing
Proving That Coverage Equals Capital
MSL’s Chris McCafferty On Digging Into Consumer Beliefs
Sling & Stone's Vuki Vujasinovic
Luminaries Mentoring Series: Google's Lily Lin + Maureen Lippe
Milk & Honey On Building A Sustainable Agency
Covid Comms Challenges For Science & Social
Fighting the Infodemic: Covid-19 + Vaccines
Allison + Partners' Lisa Rosenberg On Innovation and Creativity During Challenging Times
Athletes and activism in 2020 (Ep. 250)
The Innovation Driving #BlackLivesMatter's Grassroots Movement (Ep. 249)
Kathy Bloomgarden On Where We Go From Here (Ep.248)
Using Hip Hop To Promote Health Equity (Ep. 247)
Create your
podcast in
minutes
It is Free
Get Creative with Pace Morby
The Everyday Millionaire
Pure Hustle Podcast
The Ramsey Show
PBD Podcast