Over the last decade or so, influencer marketing has matured to the point where today being a creator is considered a bona fide career built on rich relationships with agencies, brands and consumers (to say nothing of talent agents). In this episode of the PRovoke Media podcast, Red Havas’ Kerry Anderson in the UK and Audrey Arbogast in the US discuss the evolution of influencer marketing and how the agency’s new global practice devoted to the craft, Sway, helps clients drive authentic and engaging brand communications through influencers — and the important role best practices, data, social tools and measurement have in accomplishing that.
Hong Kong's Reputation Challenge (Ep. 183)
Can America's top CEO's save capitalism? (Ep. 182)
How Content Spreads Online with NewsWhip (Ep. 181)
The PR Battle for Hong Kong (Ep. 180)
Understanding Generation Alpha with Hotwire's Laura MacDonald (Ep. 179)
FHF's Steph Bailey On The Authenticity Gap (Ep. 178)
Adam Ritchie on Invention in PR (Ep. 177)
WARC's David Tiltman on marketing effectiveness (Ep. 176)
The Evolution of Influencer Marketing with Cathy Planchard (Ep. 175)
Asad Dhunna on diversity and inclusion in PR (Ep. 174)
Mars' Kimberly West on 'purpose fatigue' (Ep. 173)
EY's Janet Balis (Ep. 172)
Jenna Young on Cannes and creativity (Ep. 171)
Gail Heimann's highlights & lowlights from Cannes 2019 (Ep. 170)
WE's Kass Sells on agency transformation (Ep. 169)
Cannes: The data-driven PR industry, with Weber Shandwick (Ep. 168)
The Rise of Virtual PR Agencies (Ep. 167)
Why public relations & SEO need each other (Ep. 166)
Cheryl Overton on what real diversity looks like. (Ep. 165)
Larry Weber on how far tech PR has come (Ep. 164)
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