Over the last decade or so, influencer marketing has matured to the point where today being a creator is considered a bona fide career built on rich relationships with agencies, brands and consumers (to say nothing of talent agents). In this episode of the PRovoke Media podcast, Red Havas’ Kerry Anderson in the UK and Audrey Arbogast in the US discuss the evolution of influencer marketing and how the agency’s new global practice devoted to the craft, Sway, helps clients drive authentic and engaging brand communications through influencers — and the important role best practices, data, social tools and measurement have in accomplishing that.
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UN Spokesperson Stéphane Dujarric (Ep. 154)
The Academy's Mitch Kaye & Dan Glover (Ep. 153)
Closing the Gap on PR's Challenge (ep. 152)
Asda'a BCW's Sunil John on the PR industry's evolution in MENA (Ep. 151)
Davos Dialogues with Ketchum's Barri Rafferty (Ep. 150)
Podcast: Ketchum London's Jo-ann Robertson (Ep. 149)
Super Bowl LIII marketing & engagement review (Ep. 148)
Podcast: What makes kids tick? With Therese Caruso (Ep. 147)
Davos Voices: Senior marketers & comms leaders at #wef19 (Ep. 146)
Hotwire CEO Barbara Bates (Ep. 145)
2019 predictions with Alan VanderMolen (Ep. 144)
Rethinking Innovation & Analytics with Bulleit Group, Proof (Ep. 143)
Sir Martin Sorrell (Ep. 142)
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David Ko on 'deepfake content' and cybersecurity in China (Ep. 140)
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Richard Edelman (Ep. 138)
W's Adam Mack on agency agility (Ep. 137)
Facebook, Iceland, Nissan, D&G, CreativeIndex18 & more (Ep. 136)
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