Over the last decade or so, influencer marketing has matured to the point where today being a creator is considered a bona fide career built on rich relationships with agencies, brands and consumers (to say nothing of talent agents). In this episode of the PRovoke Media podcast, Red Havas’ Kerry Anderson in the UK and Audrey Arbogast in the US discuss the evolution of influencer marketing and how the agency’s new global practice devoted to the craft, Sway, helps clients drive authentic and engaging brand communications through influencers — and the important role best practices, data, social tools and measurement have in accomplishing that.
W's Adam Mack on agency agility (Ep. 137)
Facebook, Iceland, Nissan, D&G, CreativeIndex18 & more (Ep. 136)
Jericho Chambers' Robert Phillips, IPR's Tina McCorkindale (Ep. 135)
Podcast: A brave new Blurred world (ep.134)
Frank's Andrew Bloch & Alex Grier (Ep. 133)
Behavourial Scientist Richard Shotton Talks Consumer Bias (Ep. 132)
H+K, Kekst CNC, Bite/Text, PRovoke18 Nike, Bell Pottinger & more (Ep. 131)
FutureBrand’s Jon Tipple on the most futureproof brands (Ep. 130)
Sree Sreenivasan on fake news, digital metrics & more (Ep. 129)
Robertsbridge's Brendan May on sustainability communications (Ep. 128)
Amadeus' Karun Budhraja on travel marketing in Asia; Tim Sutton on ethics (Ep. 127)
Summer news roundup: Edelman, BCW, M&A, PRSA, Racepoint & more (Ep. 126)
Ogilvy UK CEO Michael Frohlich (Ep. 125)
CIPR president Sarah Hall (Ep. 124)
The Echo Chamber: H+K CEO Jack Martin (Ep. 123)
Cannes Podcast: Inside the Young PR Lions (Ep. 122)
Echo Chamber: Live podcast with Alan VanderMolen (Ep. 121)
Cannes Podcast: Fostering a culture of creative collaboration (Ep. 120)
Cannes: Planning evolution, data vs creativity, making clients braver (Ep. 119)
The Holmes Report's Cannes 2018 Preview (Ep. 118)
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