Over the last decade or so, influencer marketing has matured to the point where today being a creator is considered a bona fide career built on rich relationships with agencies, brands and consumers (to say nothing of talent agents). In this episode of the PRovoke Media podcast, Red Havas’ Kerry Anderson in the UK and Audrey Arbogast in the US discuss the evolution of influencer marketing and how the agency’s new global practice devoted to the craft, Sway, helps clients drive authentic and engaging brand communications through influencers — and the important role best practices, data, social tools and measurement have in accomplishing that.
Super Bowl marketing roundup; In-house talent trends at Asian MNCs (Ep. 106)
Davos: Mercer's Jeanniey Mullen on CEO activism; KPMG's Michael Hastings on purpose (Ep. 105)
David Gallagher on the future of publicly-held PR firms, 2018 trends and Davos (Ep. 104)
Lessons from the agency M&A slowdown (Ep. 103)
Congressional candidate & PR agency head Jana Lynne Sanchez (Ep. 102)
The PR Industry's Gender Pay Gap (Ep. 101)
Episode 100: Echo Chamber themes & predictions with Alex Malouf
Beth Comstock / Jon Iwata retirements; PR ethics after Bell Pottinger (Ep. 99)
R3's Greg Paull on today's challenging marketing landscape (Ep. 98)
Llorente & Cuenca's Erich de la Fuente on LatAm communications trends (Ep. 97)
Former Y&R A-P chief Matt Godfrey on life after advertising (Ep. 96)
Huawei's Walter Jennings; Alex Brownsell on the end of purpose (Ep. 95)
David Brain on Bell Pottinger's demise & the future of PR (Ep.94)
Creativity Series: The New Media Landscape & Fake News
PRCA's Francis Ingham on Bell Pottinger's downfall (Ep. 93)
Hacks & Flacks: Doing One Thing Really Well (Partner Content)
YouGov's Ted Marzilli On Polling & Research (Ep. 92)
Microsoft's Frank Shaw & Kovert Creative's Joe Assad (Ep. 91)
Prema Sagar on the evolution of India's PR industry (Ep. 90)
Partner Content: Hacks & Flacks - I’m in the Weeds and It’s Gross
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