Why you need tension in your sales process
You don't always have to be polite in sales. In fact, you can loose deals by being too agreeable with your buyers and or clients. Social conditioning can hurts and help salespeople. By being "too nice" you can be walked all over. Be acting like a jerk you can go too far. There is a sweet spot when you have tension with your potential client or client. Tension can actually help keep attention in the sales process.
Rapport can actually hurt sales
You may be trying too hard with rapport and losing deals because of it. Being too nice without pushing back can prove that you will not stand up for the buyer or the client when they need it. You could be trying too hard and it can come across as desperate.
Sales actions can feel like flirting
Social interactions like flirting rely on good and bad tension. The conversation, the timing, and your responses can feel like fun with a twist. You can take a look at these 4 books as a way to gain insights into adding pressure and tension into your sales process:
You can always go to a bar and watch the tension between people picking up on each other as a way to model your process. The best way to do this to make sure you are sober. Grab a glass of seltzer water or even a cranberry juice and discover how flirting and tension can help your sales.
You can watch movies to model tension
Look at any good movie with 2 people who don't get along in the beginning. Bad Boys with Will Smith and Martin Lawrence is the perfect example. The Avengers Movies are about tension as well. Take some time and learn as much as you can about tension and resolution. You will find that tension keeps the appointment interesting and your buyer engaged.
Rapport can feel manipulative
If you use a ton of rapport in sales it can make the buyer resent you and cause them to not feel like you are genuine. Your buyers can feel like you are taking advantage of them emotionally. There is a natural amount of tension in all relationships. Rapport plus good tension can allow you to say what needs to be addressed. Being too nice can be seen as supplicant behavior.
When you look at this combination of actions you can actually lose deals.
The problem with sales trainers
Some sales trainers and gooroos will say to always get agreement. When you always agree with a buyer you can be seen as spineless. Disagreement can be as powerful as a well-placed "no" in your interactions. Its ok if the buyer doesn’t like you in the beginning, the middle or the end. You can still close a deal without the “Likability” factor. It just takes more work.
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HTSS168 - How to close sales by being counterintuitive - Scott Sylvan Bell
HTSS167 - How to model greatness in sales from leading closers - Scott Sylvan Bell
HTSS166 - Sales training is beyond the book - Scott Sylvan Bell
HTSS165 - How to stay memorable in sales - Scott Sylvan Bell
HTSS164 - Negotiation sales training - Scott Sylvan Bell
HTSS163 - How to stay focused in sales - Scott Sylvan Bell
HTSS162 - How you lose sales and corrupt deals (part 1) - Scott Sylvan Bell
HTSS161 - Good sales training is rarely cheap and cheap sales training is rarely good - Scott Sylvan Bell
HTSS160 - A simple sales pitch destroys complex ideas - Scott Sylvan Bell
HTSS159 - What to expect when private equity buys your employer in sales (Part 1) - Scott Sylvan Bell
HTSS157 - Internal sales reframes that matter for success - Scott Sylvan Bell
HTSS158 - Traits in buyers that drive salespeople crazy - Scott Sylvan Bell
HTSS156 - Every Hero needs a Villain in sales - Scott Sylvan Bell
HTSS155 - How to answer are you paid on commission in sales - Scott Sylvan Bell
HTSS154 - When to walk away from a sale or a deal - Scott Sylvan Bell
HTSS153 - How to determine your sales cycles and stay on top to close deals - Scott Sylvan Bell
HTSS152 - How to disrupt your competition with Bear Traps in sales - Scott Sylvan Bell
HTSS151 - Closing sales takes creativity - Scott Sylvan Bell
HTSS150 - How to get out of sales slumps from emotional downturns in sales - Scott Sylvan Bell
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