Why you need tension in your sales process
You don't always have to be polite in sales. In fact, you can loose deals by being too agreeable with your buyers and or clients. Social conditioning can hurts and help salespeople. By being "too nice" you can be walked all over. Be acting like a jerk you can go too far. There is a sweet spot when you have tension with your potential client or client. Tension can actually help keep attention in the sales process.
Rapport can actually hurt sales
You may be trying too hard with rapport and losing deals because of it. Being too nice without pushing back can prove that you will not stand up for the buyer or the client when they need it. You could be trying too hard and it can come across as desperate.
Sales actions can feel like flirting
Social interactions like flirting rely on good and bad tension. The conversation, the timing, and your responses can feel like fun with a twist. You can take a look at these 4 books as a way to gain insights into adding pressure and tension into your sales process:
You can always go to a bar and watch the tension between people picking up on each other as a way to model your process. The best way to do this to make sure you are sober. Grab a glass of seltzer water or even a cranberry juice and discover how flirting and tension can help your sales.
You can watch movies to model tension
Look at any good movie with 2 people who don't get along in the beginning. Bad Boys with Will Smith and Martin Lawrence is the perfect example. The Avengers Movies are about tension as well. Take some time and learn as much as you can about tension and resolution. You will find that tension keeps the appointment interesting and your buyer engaged.
Rapport can feel manipulative
If you use a ton of rapport in sales it can make the buyer resent you and cause them to not feel like you are genuine. Your buyers can feel like you are taking advantage of them emotionally. There is a natural amount of tension in all relationships. Rapport plus good tension can allow you to say what needs to be addressed. Being too nice can be seen as supplicant behavior.
When you look at this combination of actions you can actually lose deals.
The problem with sales trainers
Some sales trainers and gooroos will say to always get agreement. When you always agree with a buyer you can be seen as spineless. Disagreement can be as powerful as a well-placed "no" in your interactions. Its ok if the buyer doesn’t like you in the beginning, the middle or the end. You can still close a deal without the “Likability” factor. It just takes more work.
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HTSS68 - How to work with upset and angry clients in sales - Scott Sylvan Bell
HTSS67 - Why salespeople need motivation - Scott Sylvan Bell
HTSS66 - Sell on price die poor is your objection real - Scott Sylvan Bell
HTSS65 - How to find a good company to sell for - Scott Sylvan Bell
HTSS64 - Why being in sales is tough on relationships - Scott Sylvan Bell
HTSS63 - Fake goals will crush your sales soul - Scott Sylvan Bell
HTSS62 - How you can use barter and trade to close more deals - Scott Sylvan Bell
HTSS61 - Should I get a job in sales and will it work for me - Scott Sylvan Bell
HTSS60 - Sales sabotage is real and how you can beat it - Scott Sylvan Bell
HTSS59 - Money is emotional and it leads to objections - Scott Sylvan Bell
HTSS58 - Sales 911 how to beat a sales slump - Scott Sylvan Bell
HTSS57 - Why I hate my sales manager and the problems it creates - Scott Sylvan Bell
HTSS56 - How to prepare for the worst day in sales - Scott Sylvan Bell
HTSS55 - Setting expectations and boundaries in sales - Scott Sylvan Bell
HTSS54 - How to sell more using big data to close deals - Scott Sylvan Bell
HTSS53 - Neediness in sales will destroy deals - Scott Sylvan Bell
HTSS52 - How to avoid burnout in sales - Scott Sylvan Bell
HTSS51 - Closers addiction in sales explained - Scott Sylvan Bell
HTSS50 - Closers addiction in sales and the problems it creates - Sean Davis PhD
HTSS49 - Personal accountability in sales will make you rich - Scott Sylvan Bell
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