Charlotte Blank, Chief Behavioral Officer at Maritz, says her job is 'selling science.' In this interview, held immediately before our meetup gathering in Minneapolis in February 2018, Charlotte describes research she conducted with Leslie John, Tami Kim, and Kate Barasz to create a recent HBR article titled "Ads That Don't Overstep." Their work yielded two very simple and important messages about communication: 1. Don't talk behind someone's back, 2. Don't make assumptions. In the world of big data, machine learning and algorithm-driven communication, marketers need to pay close attention to these.
An early part of our discussion was on Charlotte's fascination with Franz DeWaal's work with monkeys, bonobos and the mysterious octopus! This led to a discussion about fairness as a key principle in program design and if you're not familiar with DeWaal's seminal work with capuchin monkeys, check it out here.
We discussed the now-famous Target advertising case where the company promoted pregnancy-related products to young women based on their buying habits and in one case, neither the woman nor her parents knew she was pregnant. There's a line to pay attention to and it has to do with the two guidelines noted above.
Charlotte also mentioned a couple of excellent books that she's recently read: Melissa Dahl, publisher of Science of Us, has a new book called "Cringeworthy, A Theory of Awkwardness" and Seth Stephens-Davidowitz's new book called "Everybody Lies" are top picks for those curious about human behavior.
The theme music in this episode, like all the other Behavioral Grooves music, is composed and played by Tim Houlihan. We are grateful to Jon James allowing us to use his work "Transfiguration" during intro and outro of the interview.
[INTERVIEW] Make Choice Rewarding: Behavioral Insights in Marketing with Matthew Willcox
[GROOVING SESSION] Make Choice Rewarding: Behavioral Insights in Marketing with Matthew Willcox
Katy Milkman: How to Make Healthy Habits that Actually Last [GROOVING SESSION]
Katy Milkman: How to Make Healthy Habits that Actually Last [INTERVIEW]
Why We Work At Our Best, When We Feel At Our Best with Larry Senn
How Good People Fight Bias | Dolly Chugh
From Holding the Mic to Theory of Mind: Rob Leonard's Love of Language
Getting to Yes, And...Behavioral Grooves: Two Podcasts in One
Get More from Reading your Favorite Books with Pique founder Bec Weeks
The Power of Unity: Robert Cialdini Expands His Best Selling Book Influence
Behind NOISE and Beyond The Book: Linnea Gandhi Shares her New Course on Noise
Why Is Noise Worse Than Bias? Olivier Sibony Explains
How Behavioral Science Can Impact Nonprofits: The Inspiring Story at Save The Children
How Delusions Can Actually Be Useful: Shankar Vedantam Reveals How
Donating Our Money Is Irrational, So Why Do We Do It? Tim Kachuriak Explains Our Motivations
How Do You Become Influential? Jon Levy Reveals His Surprising Secrets
Why Music Makes You Feel Better with Pablo Ripollés and Ernest Mas Herrero
Share, Like, Comment: Sandra Matz PhD Exposes The Truth Behind your Digital Footprint
3 Ways to have a Positive Chat About Vaccine Hesitancy with Friends and Family
How a Compelling Story Packs a Persuasive Punch with Melanie Green
Create your
podcast in
minutes
It is Free
The Poetry of Science
Hidden Brain
Something You Should Know
The Science of Happiness
Therapist Uncensored Podcast