Charlotte Blank, Chief Behavioral Officer at Maritz, says her job is 'selling science.' In this interview, held immediately before our meetup gathering in Minneapolis in February 2018, Charlotte describes research she conducted with Leslie John, Tami Kim, and Kate Barasz to create a recent HBR article titled "Ads That Don't Overstep." Their work yielded two very simple and important messages about communication: 1. Don't talk behind someone's back, 2. Don't make assumptions. In the world of big data, machine learning and algorithm-driven communication, marketers need to pay close attention to these.
An early part of our discussion was on Charlotte's fascination with Franz DeWaal's work with monkeys, bonobos and the mysterious octopus! This led to a discussion about fairness as a key principle in program design and if you're not familiar with DeWaal's seminal work with capuchin monkeys, check it out here.
We discussed the now-famous Target advertising case where the company promoted pregnancy-related products to young women based on their buying habits and in one case, neither the woman nor her parents knew she was pregnant. There's a line to pay attention to and it has to do with the two guidelines noted above.
Charlotte also mentioned a couple of excellent books that she's recently read: Melissa Dahl, publisher of Science of Us, has a new book called "Cringeworthy, A Theory of Awkwardness" and Seth Stephens-Davidowitz's new book called "Everybody Lies" are top picks for those curious about human behavior.
The theme music in this episode, like all the other Behavioral Grooves music, is composed and played by Tim Houlihan. We are grateful to Jon James allowing us to use his work "Transfiguration" during intro and outro of the interview.
A Long, Happy Life? The Impacts of Increasing Our Longevity | Bradley Schurman
Why Finding Pleasure in Life is a Painful Journey | Paul Bloom
How Collaboration is Growing Behavioral Science: Learnings from BX Arabia
How To Turn Your Creative Dreams Into Reality | Jeff Madoff
How To Create New Goals That Will Really Motivate You in 2022
The Behavioral Science Books We Just Couldn’t Put Down in 2021 With Louise Ward
More Than Just A Checklist: How to Effectively Apply Behavioral Science | Torben Emmerling
Our Love Of Music And The Influence Of The Pandemic With Mark Thorley
Please Help Us by Voting for Behavioral Grooves - it takes 10 seconds
Trust: The Four Key Steps to Genuinely Build It | Sandra Sucher
Focus More on HOW to Think, and Less on WHAT to Think | Dr. Howard Rankin PhD
Need a Laugh to Get Through Your Workday? Dan Hill
Feeling Fearful: Why People Seek Out Conspiracy Theories | Eric Oliver
Why We Are More Vulnerable To Harmful Conspiracy Theories Than We Think | Andy Norman
Conspiracy Theories: How To Talk to A Science Denier | Lee McIntyre
Conspiracy Theories: Hidden Brain‘s Shankar Vedantam | The Delusion of Nations
Halloween Special: Grooving on Scary Biases
Why Does Rude Behavior Really Bother Us So Much? | Trevor Foulk PhD
Helping People To Assemble Better Decisions | Eric J. Johnson
Anxiety at Work: Why We Feel It and How To Manage It | Chester Elton
Create your
podcast in
minutes
It is Free
The Poetry of Science
Hidden Brain
Something You Should Know
The Science of Happiness
Therapist Uncensored Podcast