LinkedIn has jumped on the bandwagon with other social media platforms and updated their event feature. While the feature itself isn’t new—implemented in October 2019—there is a change they implemented that boosts its impact. What is it? Listen to the Wingnut Social Monday Marketing Minisode to find out!
What You’ll Hear On This Episode of Wingnut SocialThe events feature is tricky to locate—unless you know where it is. So Darla and Natalie made it easy: you can find the feature on your profile page. Scroll down on the left-hand side, and ‘events’ is located right below groups. You simply click on the plus sign and start creating your event.
Natalie notes there are a few caveats. Firstly, you have to complete your event once you start building it. LinkedIn doesn’t have a draft feature that allows you to finish it later. So you HAVE to be prepared with your branded photo, event name, broadcast link, ticketing link, etc.
Secondly, you can’t change the event host or organizer role after creating the event. However, you can add an admin at any time Not only can they help manage the event—but they can invite all of their LinkedIn connections, too. Sounds like a win-win.
WHY Designers should launch a LinkedIn EventThe upsides of a LinkedIn Event are promising. Anyone who accepts the invitation to attend your event can also invite their connections. You and any attendee can see anyone who’s accepted the invite and can start networking beforehand.
NEWSFLASH: You can now combine LinkedIn Events and LinkedIn Live. What does that mean? You can officially go live IN your event. Your attendees can share the video with their connections, who can share with their connections.
There are 645 million global members on LinkedIn. Creating a LinkedIn event is a great way to get B2B visibility. If you’re connected with the right people, the number of people your business could be exposed to is endless.
To learn more about how you can leverage this feature and boost your business—listen to the whole minisode now!
Connect With Darla & Wingnut SocialSubscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
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PODCAST FAST TRACK
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Wingnut REPLAY: Reach Your Soul Goals with Anna Tsui - Episode 233
Achieve Massive Business Growth with Monique Allen's Methods - Episode 232
Infuse More Joy in Your Life with Tanya Dalton - Episode 231
Learn to Rewire Your Brain Patterns with Adele Spraggon - Episode 230
Niche Until it Hurts: Erica Reiner’s Love for Eco-Friendly Design - Episode 229
Why You Should Use Case Studies to Boost Your Business - Episode 228
Overcome Your Limiting Beliefs to Charge What You’re Worth [Sarah Schneider] - Episode 227
How Using a UTM Will Transform your Marketing Metrics with Chris Mercer - Episode 226
An Unexpected Way Designers can Leverage Pinterest per Chandler Oldham - Episode 225
Interior Designers: You NEED to Network with Realtors [per Eric Reeves] - Episode 224
Rachel Gill’s Spectacular Success with Client-Facing Facebook Groups - Episode 223
Crappy Copywriting: How to Be More Marketable with Gregory Anne Cox - Episode 222
Conversational Commerce is the Way of the Future [According to Paul Ace] - Episode 221
Overcome Your Inner Shadows to Reach Your Soul Goals (with Anna Tsui) - Episode 220
How to Brand Your Design Business According to Mike Peterson - Episode 219
How to Use Pinterest to Up-Level Your Social Media Marketing [Kate Ahl] - Episode 218
REPLAY: Infuse More Play in Your Day with Jeff Harry - Episode 217
Here’s How to Convert Your Expertise to a Money-Making Consulting Business with Laura Meyer - Episode 216
How to Hire—So You Don’t Have to Fire [with Colleen Baader] - Episode 215
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