LinkedIn has jumped on the bandwagon with other social media platforms and updated their event feature. While the feature itself isn’t new—implemented in October 2019—there is a change they implemented that boosts its impact. What is it? Listen to the Wingnut Social Monday Marketing Minisode to find out!
What You’ll Hear On This Episode of Wingnut SocialThe events feature is tricky to locate—unless you know where it is. So Darla and Natalie made it easy: you can find the feature on your profile page. Scroll down on the left-hand side, and ‘events’ is located right below groups. You simply click on the plus sign and start creating your event.
Natalie notes there are a few caveats. Firstly, you have to complete your event once you start building it. LinkedIn doesn’t have a draft feature that allows you to finish it later. So you HAVE to be prepared with your branded photo, event name, broadcast link, ticketing link, etc.
Secondly, you can’t change the event host or organizer role after creating the event. However, you can add an admin at any time Not only can they help manage the event—but they can invite all of their LinkedIn connections, too. Sounds like a win-win.
WHY Designers should launch a LinkedIn EventThe upsides of a LinkedIn Event are promising. Anyone who accepts the invitation to attend your event can also invite their connections. You and any attendee can see anyone who’s accepted the invite and can start networking beforehand.
NEWSFLASH: You can now combine LinkedIn Events and LinkedIn Live. What does that mean? You can officially go live IN your event. Your attendees can share the video with their connections, who can share with their connections.
There are 645 million global members on LinkedIn. Creating a LinkedIn event is a great way to get B2B visibility. If you’re connected with the right people, the number of people your business could be exposed to is endless.
To learn more about how you can leverage this feature and boost your business—listen to the whole minisode now!
Connect With Darla & Wingnut SocialSubscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
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PODCAST FAST TRACK
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Jeff Harry: Why You Need to Infuse More Play in Your Day - Episode 199
Betsy Helmuth’s Guide to 10x Your Influence - Episode 198
Social Media Copyright Guidelines: How to Protect Your Content with Jamie Lieberman - Episode 197
How to Fuse Traditional + Digital Marketing with Steven Glaze - Episode 196
Rex Rogosch’s Take on the Future of Hospitality Design - Episode 195
How to Rewire your Mindset [Jarrod Haning’s Nobel-Nominated Process] - Episode 194
Andrea Freeman’s Method: Shift Your Mindset to Scale Your Business - Episode 193
Travel + Interior Design Photography Tips [Pro Ralph Velasco Shares] - Episode 192
Can Writing a Book Catapult Your Career? LuAnn Nigara Shares Her Thoughts - Episode 191
Differentiate Yourself: Amanda Berlin Says to Tell Your Story - Episode 190
Market Your Brand to Land a Licensing Deal [Victoria Larson's Strategy] - Episode 189
WHY the New Facebook Business Suite is Sweet - Episode 188
How to Collaborate with Nano-Influencers [Neal Schaffer’s Take] - Episode 187
The Ins and Outs of Instagram Alt Text - Episode 186
Positioning in Marketing: Create Your Unique Brand with Shannyn Lee - Episode 185
How IGTV Captions Help YOU Capture a Larger Audience - Episode 184
Fall in LOVE with Your Business Again with Kris Plachy - Episode 183
6 Ways YOU can Make Money on Social Media - Episode 182
How to Get Famous on TikTok [Courtesy of Mrs. Space Cadet] - Episode 181
Make Social Media FUN Again - Episode 180
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