Instagram is launching yet another brand new feature: Instagram Guides. Instagram guides will live on your profile nestled between your posts, IGTV, and mentions. So what are Instagram Guides? How is the feature being used right now? Will it be useful for designers in the future? Listen to this Monday Marketing Minisode to find out!
What You’ll Hear On This Episode of Wingnut SocialInstagram launched its newest feature that will initially focus on mental health and well-being. At this time Guides are only available for specific creators that Instagram has teamed up with to produce wellness-inspired content. To see a few examples head to the profiles of @heads_together and @Klicksafe on Instagram (mobile). Click on the little ‘open book’ icon to see their curated feeds.
Currently, these creators will feature scrollable curated content regarding managing anxiety and depression, well-being, and staying healthy amidst the Coronavirus pandemic. It’s quite similar to Pinterest—but the content lives on Instagram. It’s a sneaky way for them to keep traffic in their app while also providing immense value to users.
They even announced it will be available in the ‘explore tab’ soon!
How a designer can benefit from Instagram GuidesAccording to Instagram, Guides will be available to “creators, public figures, organizations, and publishers.” As a business owner, designers WILL be able to use and leverage Instagram Guides. So what could that look like?
Darla and Natalie recommend curating specific content such as a short blog post or infographic. It can be regular text OR a video. You could feature the latest trends or a completed project. Highlight your blog with a snippet of a post. You could even feature collections from your favorite designers—and maybe even land a sponsorship deal in the process.
Using Instagram Guides can position YOU as an influencer in your space. It will be on the explore page soon, which means it can expand your reach and lead to more active followers.
Darla identified ONE caveat to Instagram Guides. What is it? Listen to the minisode to find out!
Connect With Darla & Wingnut SocialSubscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
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PODCAST FAST TRACK
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Overcome Your Inner Shadows to Reach Your Soul Goals (with Anna Tsui) - Episode 220
How to Brand Your Design Business According to Mike Peterson - Episode 219
How to Use Pinterest to Up-Level Your Social Media Marketing [Kate Ahl] - Episode 218
REPLAY: Infuse More Play in Your Day with Jeff Harry - Episode 217
Here’s How to Convert Your Expertise to a Money-Making Consulting Business with Laura Meyer - Episode 216
How to Hire—So You Don’t Have to Fire [with Colleen Baader] - Episode 215
Transform Your Business with Powerful Self-Talk [Roy Redd] - Episode 214
Lauren Brown's Wins, Losses, and Lessons Learned - Episode 213
How to Convert Discovery Calls to Clients with Nikki Rausch - Episode 212
Digital Product Libraries = The Way of the Future according to Rex Rogosch - Episode 211
The Science Behind Intuition with Sunil Godse - Episode 210
Want to Become a Thought Leader? Here’s How [Carol Cox Shares] - Episode 209
[Replay] Betsy Helmuth’s Guide to 10x Your Influence - Episode 208
Sean Castrina Shares Why You Should Never Say “No” to a “Yes” - Episode 207
How to Write Email Campaigns that DON’T Suck [with Abbi Perets] - Episode 206
Wendy Woloshchuk’s Time Blocking Tips for Designers - Episode 205
Richard Tarity Shares Why Now is THE Time to Embrace eDesign - Episode 204
Jessica Harling's Genius Hiring Process for Small Businesses - Episode 203
The Design World Hot Topic: Free Design Consultations [Sandra Funk Replay] - Episode 202
How to Use Influencers to GROW Your Business - Episode 201
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