Instagram is launching yet another brand new feature: Instagram Guides. Instagram guides will live on your profile nestled between your posts, IGTV, and mentions. So what are Instagram Guides? How is the feature being used right now? Will it be useful for designers in the future? Listen to this Monday Marketing Minisode to find out!
What You’ll Hear On This Episode of Wingnut SocialInstagram launched its newest feature that will initially focus on mental health and well-being. At this time Guides are only available for specific creators that Instagram has teamed up with to produce wellness-inspired content. To see a few examples head to the profiles of @heads_together and @Klicksafe on Instagram (mobile). Click on the little ‘open book’ icon to see their curated feeds.
Currently, these creators will feature scrollable curated content regarding managing anxiety and depression, well-being, and staying healthy amidst the Coronavirus pandemic. It’s quite similar to Pinterest—but the content lives on Instagram. It’s a sneaky way for them to keep traffic in their app while also providing immense value to users.
They even announced it will be available in the ‘explore tab’ soon!
How a designer can benefit from Instagram GuidesAccording to Instagram, Guides will be available to “creators, public figures, organizations, and publishers.” As a business owner, designers WILL be able to use and leverage Instagram Guides. So what could that look like?
Darla and Natalie recommend curating specific content such as a short blog post or infographic. It can be regular text OR a video. You could feature the latest trends or a completed project. Highlight your blog with a snippet of a post. You could even feature collections from your favorite designers—and maybe even land a sponsorship deal in the process.
Using Instagram Guides can position YOU as an influencer in your space. It will be on the explore page soon, which means it can expand your reach and lead to more active followers.
Darla identified ONE caveat to Instagram Guides. What is it? Listen to the minisode to find out!
Connect With Darla & Wingnut SocialSubscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
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Fall in LOVE with Your Business Again with Kris Plachy - Episode 183
6 Ways YOU can Make Money on Social Media - Episode 182
How to Get Famous on TikTok [Courtesy of Mrs. Space Cadet] - Episode 181
Make Social Media FUN Again - Episode 180
Wingnut Social is Getting an UPGRADE - Episode 179
How to Leverage Your Network the Right Way with Benjamin Shapiro - Episode 178
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Genevieve Trousdale Shares WHY You Should Add Webinars to Your Portfolio - Episode 176
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Laura Wright Shares How to Sell Effectively in EVERY Market - Episode 174
Instagram Reels VS TikTok: The Game Begins - Episode 173
Desi Creswell Shares How to Cultivate a Healthy Mindset - Episode 172
YouTube Mid-Roll Ads Requirement Revamped - Episode 171
How to Pivot Your PR Approach with Courtney Pisarik - Episode 170
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Pamela Jaccarino Shares How Luxe Magazine is Connecting with Their Audience in Trying Times - Episode 168
Your Pinterest Feed is Getting a Makeover - Episode 167
How to Embrace a Virtual Workplace with Chad James - Episode 166
Your Instagram Comments Section is Getting a MAJOR Upgrade - Episode 165
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