Attribution, analytics and analyzing data is today's topic. What does the report say? Does it accurately display the past and does it accurately help us predict the future?
Marketers are in a world of big data. We've gone from nothing to overload. So there is a lot to help marketers in high tech and not in high tech of how to best use the data available to them.
"How do I interpret the data?" Perhaps a better question is, "What answers and knowledge am I seeking to move forward?"
Listen to this show to get a more organized list of what you need to know first before you even pull the data.
About our guest, Jeff Day:
Jeff is a Marketing and Product Management executive with a focus on startup and high-growth technology companies. Jeff excels at applying the right mix of marketing for the right stage of the company in order to maximize growth. With 20 years of proven success with companies such as Highspot, DomainTools, Apptio, Enodo Software, HP, PolyServe and Intel, he has run all aspects of marketing and delivered industry-leading software and hardware products. He is passionate about working with high growth product companies to help drive marketing and product strategy, build happy and productive teams and maximize company success.
Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler
Database Mgmt Tips to Increase Email Deliverability - Adam Schoenfield
How Consistency and Focus Took Weldon Long from Jail to the Fortune 500
Godley Delivers the #1 Thing Salespeople Want: Qualified Leads - Podcast
A Personal Branding Strategy: How You can be Top of Mind - Podcast
Can Salespeople be Trusted?
Can a First Impression Make or Break Your Sale? Q&A with Dave Lorenzo
Conversica Study Reports 77% of Leads are Not Touched - Alex Terry on Podcast
Your 2019 Sales Enablement Strategy Is Here: Q&A with Melissa Madian
Three Ways to be a Winner in Pipeline Development
Christine Zmuda, Sr. Dir. of Sales at Microsoft on How Microsoft is Shaping the Future of Sales
It all starts with a problem! - Jill Konrath at her best - A podcast with Matt Heinz
Why Cold-Calling Works from Mike Schultz of the Rain Group
Practical MarTech: How to Make Marketing Technology Work for You (Not against You)
Training & Professional Development for your Sales Managers: New Best Practices from Norman Behar
Why Closing is the Easy Part of a Sale-Anthony Iannarino & Matt Heinz
How to Create Effective Marketing in Difficult Industries
It's unbelievable what you can get done if you don't care if you get fired! Joe Chernov
How to Build, Manage and Mobilize Customer Communities: Q&A with Nick Jordan
How to Avoid a PPT that undermines a Salesperson's Credibility
Create your
podcast in
minutes
It is Free
The Power of Storytelling
The Marketing Secrets Show
Marketing Trends
iDigress with Troy Sandidge
The Goal Digger Podcast