Attribution, analytics and analyzing data is today's topic. What does the report say? Does it accurately display the past and does it accurately help us predict the future?
Marketers are in a world of big data. We've gone from nothing to overload. So there is a lot to help marketers in high tech and not in high tech of how to best use the data available to them.
"How do I interpret the data?" Perhaps a better question is, "What answers and knowledge am I seeking to move forward?"
Listen to this show to get a more organized list of what you need to know first before you even pull the data.
About our guest, Jeff Day:
Jeff is a Marketing and Product Management executive with a focus on startup and high-growth technology companies. Jeff excels at applying the right mix of marketing for the right stage of the company in order to maximize growth. With 20 years of proven success with companies such as Highspot, DomainTools, Apptio, Enodo Software, HP, PolyServe and Intel, he has run all aspects of marketing and delivered industry-leading software and hardware products. He is passionate about working with high growth product companies to help drive marketing and product strategy, build happy and productive teams and maximize company success.
Your Marketing Stairway to Heaven: Led Zeppelin’s B2B lessons with Chandar Pattabhiram
Buyers are Fed-Up, B2B has not Adapted - Dave Gerhardt
GDPR WTF and What Now?!
How to Manage Remotely - Best Practices for Leading from a Distance
Is the Landing Page Dead? Prospect Engagement Best Practices
How to Manage Influencers Analysts and More: Q & A with a Category Leader
Integrated Brand Experiences in B2B Marketing
How to Build High-Performance Marketing Teams
B2B Pet Peeves: Pipelines, Predictability, Control and MORE!
Secrets to SaaS Start-up Sales Growth
Mid-Year Marketing Performance Review – Identify the top performing revenue channels and make adjustments for a strong finish for the second half of 2018!
Managing marketing through rapid growth with Elissa Fink, CMO, Tableau Software
Marketing Operations Exposed! The good, bad & ugly with Mike Braund from Tableau Software
Sales Enablement Live: New Insights & Research from Miller Heiman CEO Byron Matthews
Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing
Sales Enablement’s Evolution from a Front Row Seat with Jim Ninivaggi
How Microsoft is Shaping The Future of Sales
Sales Presentations That Don’t Suck (& How Marketing Can Help)
Marketing Operations 2.0: How One Company is Managing the Next Generation of Martech Stacks
Can You Trust Your Sales Team with Technology? Outreach Thinks So
Create your
podcast in
minutes
It is Free
The Power of Storytelling
The Marketing Secrets Show
Marketing Trends
iDigress with Troy Sandidge
The Goal Digger Podcast