Legal marketing functions have experienced rapid and significant changes in response to the global events of recent years, arguably the most transformative period in their history.
This accelerated pace of change brings challenges and opportunities. The role of the CMO is to make sure that the team is ready to navigate those changes and make the most of the opportunities on offer.
To discuss these changes and how marketing leaders can best equip their teams for success, we welcome Sadie Baron, Chief Marketing Officer at Reed Smith and President of the Legal Marketing Association, Europe, to the CMO Series.
Connor and Sadie explore:
Episode 149 - Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal
Episode 148 - Elizabeth Anscombe of Nardello & Co. on Building Trust in Confidential Services
CMO Series Podcast Special - CMO Series Live NYC: The Highlights
Episode 147 - Phill McGowan of Reed Smith on Strategic Communications: The Greatest Untapped Potential in Legal BD?
CMO Series REPRESENTS Jessica Caggiano - From Roots to Rights: Lessons from a Labor Attorney
Episode 146 - Ralph Allen of Kelley Drye & Warren on Driving Profitability: The Intersection of Operations & BD
Episode 145 - John Neidecker of Norris McLaughlin on The Evolving Role Of Thought Leadership In Legal Marketing
Episode 144 - Tracey Whyte of Piper Alderman on Getting the Most Out of AI in a Lean Marketing & BD Team
Episode 143 - Nick Andrews of Knight Frank on The Changing Nature of Building Trust in Professional Services Marketing
CMO Series REPRESENTS - Empowered but Exhausted: A Sneak Preview of Empowered Women Event 2024 with Susan Freeman
Episode 142 - Sivan Galinsky of BFKN on Crafting an Award-Winning Website in a Mid-Size Firm
Episode 141 - Brad Vynalek & Jennifer Rupkey of Quarles on Harmonizing Firm Leadership and BD
Episode 140 - Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services?
CMO Series Podcast LIVE - Erin Stone Dimry on Positioning Your Firm as the Go-To Choice
Episode 139 - Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey
Episode 138 - Vicky Hanks of Blake Morgan on Building an Effective Employee Brand
CMO Series REPRESENTS - Empathy in Action: Kristen Gibbons Feden’s Journey to Justice
Episode 137 - Deborah Farone on Why BD Coaching is Essential for Women
Episode 136 - Sheenika Gandhi of Greenberg Glusker on Reimagining Associate Training For BD Success
Episode 135 - Vicky Cunningham of Efficio Consulting on Aligning Content with the Client Journey
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