Legal marketing functions have experienced rapid and significant changes in response to the global events of recent years, arguably the most transformative period in their history.
This accelerated pace of change brings challenges and opportunities. The role of the CMO is to make sure that the team is ready to navigate those changes and make the most of the opportunities on offer.
To discuss these changes and how marketing leaders can best equip their teams for success, we welcome Sadie Baron, Chief Marketing Officer at Reed Smith and President of the Legal Marketing Association, Europe, to the CMO Series.
Connor and Sadie explore:
Episode 16. James Stapleton on calculating ROI of marketing and BD activities
Episode 15. Carolyn Manning of Mintz on the importance of a firm’s brand
Episode 14. Julie Henson of Taft, Stettinius & Hollister on building more productive client relationships
Episode 13. Craig Budner on Growth Opportunities at Law Firms
Episode 12. Despina Kartson on Business Development Leadership in Professional Services
Episode 11. Julia Bennett on the missing piece in client relationships at law firms
Episode 10. Susan Ahern of Clark Hill on building marketing into a trusted voice in the boardroom
Episode 9. Alessandra Almeida Jones on diversity & inclusion in effective marketing
Episode 8. Rippan Vig on how Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Power of Storytelling
The Marketing Secrets Show
CMO Confidential
The Goal Digger Podcast
Online Marketing Made Easy with Amy Porterfield