Nicole Lashae Ben joins us today to discuss the changes in interior design and sales processes in a virtual world, the latest trends in the interior design industry, and how interior product companies can get ahead of the trends. Nicole also shares some wisdom on how to understand your clients' needs, the difference between social selling and social media marketing, and much more.
Nicole Lashae Ben has always had a passion for interior design and design strategy. After earning her BFA in Interior Design from Syracuse University and MA in Design Management from Savannah College of Art and Design, Nicole went on to work in sales for a handful of international interior product companies including Lamin-Art, USAI Lighting, and Koroseal. She started Thrive In Design to help interior product companies take deep dive into their customer's journey and reimagine an experience that doesn't solely depend on in-person interactions.
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📲CONNECT with Nicole:
LinkedIn: https://www.linkedin.com/company/thriveindesign
Instagram: @thriveindesign
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned: "The 4-Hour Workweek" by Tim Ferriss
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Self-Care Strategies for High Achievers
Transparency With Your Clients: How Much Is Too Much?
Dos and Don'ts of Designing a Home Gym
How to Collaborate With an Architect
Commit to Being Profitable
How to Reach Your Goals by Braving the River of Misery
Stay True to Who You Are by Niching Down Your Design Services
High End Design for Sensual Spaces
How to Find Hotel-Quality Bedding for Your Design Clients
Should I Buy or Rent a Commercial Space for My Design Business?
Franchising Your Design Business (with Guest Host Rebecca Hay)
Tips for Designers to Procure Furniture Profitably (with Guest Host Liz Potarazu)
How Your Sleep Habits Directly Impact Your Business (with Guest Host Rebecca Hay)
How Interior Designers Can Start Their Own Furniture Collection (with Guest Host Nicole Heymer)
Tax Tips for Designers to Keep More Money in Your Pocket (with Guest Host Liz Potarazu)
Everything You Need to Know About Buying a Couch in 2024 (with Guest Host Liz Potarazu)
Why Every Interior Designer Needs a Podcast
Flat Fee vs. Hourly: How to Price Your Interior Design Services
How to Design Vacation Homes and the Joy in Niching Down Your Business
REPLAY: How to Make Luxury Design Accessible
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