The Behavioral Economics in Marketing’s Podcast
Business:Marketing
In the dynamic landscape of e-commerce, where a plethora of products and services beckon consumers with enticing options, the paradox of choice emerges as a significant challenge. As online shoppers navigate through an expansive array of offerings, the abundance of choices can lead to decision fatigue, indecision, and diminished satisfaction. In this episode, we delve into the intriguing realm of "The Paradox of Choice in E-Commerce." Drawing insights from behavioral economics, we explore innovative strategies designed to streamline online decisions and enhance the overall shopping experience. From understanding the psychology behind consumer choices to implementing effective decision-making frameworks, we unravel the complexities of choice overload and present practical solutions for both online retailers and consumers alike. Join us as we navigate the intricate web of decision-making in the digital marketplace and discover how behavioral economics can be harnessed to create a more user-friendly and satisfying e-commerce environment.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Mindset | Definition Minute | Behavioral Economics in Marketing Podcast
Flow Theory | Definition Minute | Behavioral Economics in Marketing Podcast
Growth mindset | Definition Minute | Behavioral Economics in Marketing Podcast
Decoy effect | Definition Minute | Behavioral Economics in Marketing Podcast
Anchoring Effect on Pricing Strategies | Behavioral Economics in Marketing Podcast
Utility Theory | Definition Minute | Behavioral Economics in Marketing Podcast
Supply | Definition Minute | Behavioral Economics in Marketing Podcast
Confirmation Bias on Customer Retention | Behavioral Economics in Marketing Podcast
Confirmation bias | Definition Minute | Behavioral Economics in Marketing Podcast
Demand | Defintion Minute | Behavioral Economics in Marketing Podcast
Elasticity | Definition Minute | Behavioral Economics in Marketing Podcast
Inoculation theory | Definition Minute | Behavioral Economics in Marketing Podcast
Framing effect | Definiton Minute | Behavioral Economics in Marketing Podcast
Clustering | Definition Minute | Behavioral Economics in Marketing Podcast
Correlation of Dual Process Theory and Status Quo Bias | Behavioral Economics in Marketing Podcast
Dual process theory | Definition Minute | Behavioral Economics in Marketing Podcast
Bounded rationality theory | Definition Minute | Behavioral Economics in Marketing Podcast
Homo economicus | Definition Minute | Behavioral Economics in Marketing Podcast
Ceteris Paribus | Definition Minute | Behavioral Economics in Marketing Podcast
Status Quo Bias | Definition Minute | Behavioral Economics in Marketing Podcast
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