The Behavioral Economics in Marketing’s Podcast
Business:Marketing
In the dynamic landscape of e-commerce, where a plethora of products and services beckon consumers with enticing options, the paradox of choice emerges as a significant challenge. As online shoppers navigate through an expansive array of offerings, the abundance of choices can lead to decision fatigue, indecision, and diminished satisfaction. In this episode, we delve into the intriguing realm of "The Paradox of Choice in E-Commerce." Drawing insights from behavioral economics, we explore innovative strategies designed to streamline online decisions and enhance the overall shopping experience. From understanding the psychology behind consumer choices to implementing effective decision-making frameworks, we unravel the complexities of choice overload and present practical solutions for both online retailers and consumers alike. Join us as we navigate the intricate web of decision-making in the digital marketplace and discover how behavioral economics can be harnessed to create a more user-friendly and satisfying e-commerce environment.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Intention-Action Gap on Habit Change
Champion the IKEA Effect to Elevate Team Engagement
Avoiding Office Herd Behavior with Behavioral Economics
Social Axiom Theory on Growth Mindset Across Cultures
Social Axiom Theory | Definition Minute
Building Growth Mindset with Inoculation Theory
Game Theory | Definition Minute
Facilitating Growth Mindset
Growth Mindset vs Fixed Mindset
Anchoring Effect | Definition Minute
Tips for Overcoming the Principal-Agent Problem
Moral Hazard | Definition Minute
Leading Through Flow Theory
Asymmetric Information | Definition Minute
Diamond-Water Paradox | Definition Minute
Consciously Creating Cultural Capital
Special Announcement: Hub and Spoken Travel Show Now Live
Intro to Behavioral Economics in Marketing Leadership | Season 3
Trailer | Behavioral Economics in Marketing Podcast | Season 3
Framing Effect on Delegation
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Power of Storytelling
The Marketing Secrets Show
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Marketing Trends
iDigress with Troy Sandidge