Client acquisition is one of the most expensive parts of running a business. From the marketing to the sales calls to the seminar events, everything has a cost. So are there ways to make all of those steps more effective?
Professional Speaker, author, and entrepreneur Jeff Tippet joins host Matt Halloran today to discuss how you can use persuasive communication to build the business you want.
Persuasive communication often gets a bad rap for being aligned with manipulation. However, the two couldn't be further from the same thing. Persuasive communication techniques call someone to something using effective reason and argument. We all believe in the products we are selling, and persuasive communication can help you effectively articulate this.
If you're interested in fixing your communication skills and developing stronger and longer lasting client relationships, listen in with Jeff and Matt today!
LINKS: Pixels are the New Ink | Jeff Tippet LinkedIn
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Episode 32 - How To Leverage Impact Investing In Your Practice with Sonya Dreizler
Episode 31 - The Demise of Prospecting
Episode 30 - Why Women Leave Their Financial Advisors
Episode 29 - 5 Questions Advisors Ask About Connecting with HNW Prospects (w John Frankot)
Episode 28 - Why Advisors Should Care About Behavioral Finance
Episode 27 - The #1 Selling Mistake Keeping Advisors From Earning Serious Money w Jimmy Lyons & Jeff Tompkins
Episode 26- 5 Excuses That Kill Your Marketing Success
Episode 25 - The Mental Side of Marketing
Episode 24 - How to Leverage Talent in Your Practice
Episode 23 - How to Start Your Own Financial Podcast
Episode 22 - John Anderson's "4 Ways to Create Positive Client Experiences (and get more referrals)"
Episode 21 - Kirk Lowe's 10 Favorite Marketing Tools
Episode 20 - "5 Communication Faux Pas, Missteps and Mistakes" by Renee Walker, Marketing Strategist
Episode 19 - Get to Know Doug Heikkinen at IRIS.xyz
Episode 18 - 5 Clues Your Marketing May Fail (with John Anderson of SEI, Practically Speaking Blog)
Episode 17 - Top 9 Advisor Marketing Insights from SEI Conference 2017
Episode 16 - 270 Days to a Better Practice; Better Clients, More Fun, More Time and More Money
Episode 15 - Get to Know Susan Bradley & Sudden Money Institute
Episode 14 - How 4 Frogs and 1 Elephant Can Help You Attract Ideal Prospects
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