So, you want to start a nutrition or supplement company?. After all, energy bars and healthy snack foods are exploding, right? Here's how the business really works, as told by someone who's been doing it for almost eight years, gained distribution in REI and Whole Foods, and built their own production kitchen.
Seeking healthier real food options to fuel their adventures, co-founders Caleb Simpson and Chris Herbert launched Bearded Brothers to offer energy bars made with real, whole foods and organic ingredients. In this interview, Caleb shares how they started, the challenges and opportunities of gaining national retail distribution, and their marketing tactics. Plus, why they're betting heavily on direct to consumer sales as a channel for growth. Which means there's a lot to learn, whether you're in the food or supplement industry or not.
For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast
Be sure to subscribe on iTunes, Stitcher, Google Play, Overcast FM, or wherever you listen to podcasts and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.
Ep #055 - How to Build a Consumer Direct Brand w/ Fezzari Bike's Chris Washburn
Ep #054 - The Easy Way to Close More Sales with Matthew Pollard
#053 - How to Double your Profits with Cadence author Pete Williams
Ep #052: How to Create a Winning Brand w/ Ponysaurus' David Baldwin
Ep #051: Create a Platform & Monetize your Videos w/ Uscreen founder PJ Taei
Ep #050: How to Get Your Products as OEM Spec
EP #049: Fireside Co-founders Tell How to (Possibly Not) Run a Conference
Ep #048: Build a Better Service Business w/ Bikeflights.com Founder Bill Alcorn
Ep #047: How to Build a Scalable Business w/ World Bicycle Relief founder FK Day
Ep #046 - How to Crush Kickstarter with Peak Design's Peter Dering
Ep #045 - How to Build a Better Brand with Stoked Roasters' Jax Mariash
Ep #044: Owning Your Outcome & Life w/ Jordan Harbinger
Ep #043: How to Succeed on YouTube Long Term - Col Collective's Mike Cotty, Part 2
Ep #042: Start your business while working full time - Col Collective's Mike Cotty, Part 1
Ep #041 - Succeed by Being Cooler than the Competition w/ Tentsile founder Alex Shirley-Smith
Ep #040 - Sell Something No One Knows They Need w/ Strider Bikes' Ryan McFarland
Ep #038 - How to Grow an Accessories Brand w/ Handup Gloves' Cody Wallis
Ep #037 - How to Change the Game w/ The Sufferfest Founder David McQuillen
Ep #036 - How to Launch an Event Series w/ Kids Adventure Games
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
PRI University