So, you want to start a nutrition or supplement company?. After all, energy bars and healthy snack foods are exploding, right? Here's how the business really works, as told by someone who's been doing it for almost eight years, gained distribution in REI and Whole Foods, and built their own production kitchen.
Seeking healthier real food options to fuel their adventures, co-founders Caleb Simpson and Chris Herbert launched Bearded Brothers to offer energy bars made with real, whole foods and organic ingredients. In this interview, Caleb shares how they started, the challenges and opportunities of gaining national retail distribution, and their marketing tactics. Plus, why they're betting heavily on direct to consumer sales as a channel for growth. Which means there's a lot to learn, whether you're in the food or supplement industry or not.
For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast
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Ep #014 - Build a Business Helping Others Become Entrepreneurs w/Beeline Bikes' Peter Buhl
Ep #013 - Develop an Alternate Sales Strategy w/ Mercury Cycle's Chris Mogridge
Ep #012 - Why you Can't Be Afraid of Being Different w/ Altra Running's Golden Harper
Ep #011 - How to Build a Business using Contractors w/ Chasing Epic's Steve Mokan
Ep #010 - Launch a Company While Living Abroad w/ Kogel Bearings' Ard Kessels
Ep #009 - How to Become a Coach w/ Peaks Coaching Group's Hunter Allen
Ep #008 - How to Run & Promote an Event w/ Breck Epic's Mike McCormack
Ep #007 - Building a Destination Resort Business w/ Mulberry Gap's Kate & Andrew Gates
Ep #006 - Challenges of Overseas Manufacturing & Customer Service w/ Boyd Cycling
Ep #005 - Growing your Market by Changing the Laws w/ Fullsteam Brewery's Sean Lilly Wilson
Ep #004 - Using Partnerships, Sponsorships & Smart Sales to Grow w/ DeFeet's Shane Cooper
Ep #003 - How to Bring Influencers to your Event w/ PressCamp's Lance Camisasca
Ep #002 - How to Start from your Van & Grow Big w/ Feedback Sports' Doug Hudson
Ep #001 - Everything You Need to Know to Design a Product w/ Lindarets' Marc Basiliere
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