Geofencing is a unique marketing boundary that, when customers enter it, allows you to send them specific targeted messages.
Let me explain.
Imagine if your business had an invisible fence with a 5-mile radius.
Whenever someone passes through your fence, they receive a location-triggered alert or deal that makes them considerably more likely to stop in and shop.
That's how geofencing works, and it's an effective way for businesses to use hyper-local targeting to get their message or offer in front of their target audience.
You can use this tactic to target local events, conferences, and other businesses that your prospects are engaging with.
Our guest on the podcast is Karl Spilseth, Marketing Manager at Medtronic. Together, we chat about how to optimize your digital marketing campaigns with geofencing.
So, if you want to learn how to get better returns from your advertising spend using geofencing, then you don’t want to miss this episode of Video Marketing Mastery.
Ep. 165: How to Use Video to Train Your Global Sales Team
Ep. 164: How to Build Brand Awareness & Recall on YouTube
Ep. 163: How to Turn Your YouTube Audience Attention into Action
Ep. 162: How to Use Video to Create Your Website’s Best Content, with Rand Fishkin
Ep. 161: Why Investing in the Best Tools Will Help You Grow Your Video Marketing
Ep. 160: How Businesses are Adopting Video and the Biggest Trends
Ep. 159: How to Track Your Prospects and Become an Attention Marketer
Ep. 158: How to Leverage a Sniper’s Mind to Get Better Results
Ep. 157: Using the Power of Video to Create a Movement
Ep. 156: How to go From a One Man Band to a Video Production Army
Ep. 155: How to Overcome Adversity with Your Digital Marketing Campaigns
Ep. 154: Why Brands Should Niche Down and Focus on YouTube
Ep. 153: How to Recognize and Capitalize From Developing Market Trends
Ep. 152: The Truth About Using YouTube Director For Your Video Marketing Advertising
Ep. 151: How to do Your Thought Leadership Videos on the Cheap
Ep. 150: The Stories You’ve Always Wanted to Hear
Ep. 149: How to Use Video to Make Your Sales Proposals More Effective
Ep. 148: Remarketing Best Practices for Google and YouTube 2018
Ep. 147: How to Use LinkedIn Video Ads
Ep. 146: Why You Should Support Free Speech, Especially For People You Disagree With
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