Geofencing is a unique marketing boundary that, when customers enter it, allows you to send them specific targeted messages.
Let me explain.
Imagine if your business had an invisible fence with a 5-mile radius.
Whenever someone passes through your fence, they receive a location-triggered alert or deal that makes them considerably more likely to stop in and shop.
That's how geofencing works, and it's an effective way for businesses to use hyper-local targeting to get their message or offer in front of their target audience.
You can use this tactic to target local events, conferences, and other businesses that your prospects are engaging with.
Our guest on the podcast is Karl Spilseth, Marketing Manager at Medtronic. Together, we chat about how to optimize your digital marketing campaigns with geofencing.
So, if you want to learn how to get better returns from your advertising spend using geofencing, then you don’t want to miss this episode of Video Marketing Mastery.
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Ep. 124: Newsjacking: How Marketers Can Capitalize On Breaking News
Ep. 123: Marketing Lessons Learned From Hugh Hefner
Ep. 122: Discover Who Your Biggest Competitor Is (It's Not Who You Think)
Ep. 121: Why Digital Agencies Struggle with Video
Ep. 120: How Chobani Used Video Ads To Generate 21.9 Million Views
Ep. 119: How Shorter Attention Spans Are Changing The Music Industry (And What Digital Marketers Can Learn)
Ep. 118: How to Use Facebook Ads in Different Stages of the Buying Process, with Steve Hetrick
Ep. 117: How Video Content Amplification & Paid Media Work Together
Ep. 116: The Three Building Blocks of a Successful Video
Ep. 115: Why Most Business Videos Fail, and How To Ensure Yours Succeed
Ep. 114: How Long Does It Take To Make a Video
Ep. 113: Why Amazon Might Expand Their Services (And How to Know If You Should Too)
Ep. 112: How To Use Video In Each Stage of The Buyer's Journey
Ep. 111: How to Optimize The Most Important Pages of Your Website With Video
Ep. 110: How Green Screens Hurt Your Overall Production Value (And What To Do Instead)
Ep. 109: Google vs. YouTube: How to Maximize Video Rankings On Each, with Eric Enge
Ep. 108: Three Daily Success Rituals That Create Video Marketing Masters
Ep. 107: The 7 Most Significant Social Platforms for Video Marketers
Ep. 106: Selecting the Right Key Performance Indicators for Your Online Video
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