It used to be if you wanted to make a purchase or do business with someone, you would have to get on the phone or meet with a sales rep.
But it’s 2017, and the ways in which we prefer to make a buying decision has drastically changed.
Customers are bypassing your sales team and doing their own research on their own time. They don’t want to be hassled by a sales rep; they’d rather read reviews, browse your website, and search YouTube to get their questions answered.
In fact, most of your customers don’t want to deal with a salesperson until they have to make a purchase.
Now more than ever, the buyer is in control of the sales process, not the salesperson. Today, a smooth buyers journey is paved with content (at least for businesses that adapt), and if you want to more customers to the finish line sooner, video is the way to go.
If there’s anyone who understands the role and value of video in the sales process, it’s Marcus Sheridan. You might know him as The Sales Lion, but to me, he’s the king of using content to build trust and drive sales.
That’s why I’ve invited Marcus to join me again on the podcast to talk about how buying habits have changed, and how smart businesses are using content — not sales people — to sell their products or services.
Tune in to hear how your business can use the most powerful sales tool to pave the way for your customers — video!
Ep. 300: WireBuzz Strategist Melissa Brown Interviews Todd Hartley
Ep.299: How You Leave A Job Is How You Are Remembered
Ep. 298: What To Do If Someone New Joins The Sales Process
Ep. 297: Forbes - 40% Of Sales People Are doing This Now
Ep. 296: The 9 Types of Videos Every Business Needs
Ep.295: The 3 Jobs WireBuzz is Hiring for right now ft. Pivot to Prosper by Kasen James
Ep. 294: Do This Every Time You Submit A Proposal
Ep. 293: 3 Reasons To Add Pricing To Your Website
Ep. 292: Breaking The #1 Limiting Belief About Video
Ep. 291: Cloud Based Video Storage Solution
Ep. 290: How The Pandemic Has Increased Video Viewing
Ep. 289: WireBuzz Crew Talks About National TV Commercial Shoot
Ep.288: Why Video Marketing Always Starts With Digital Strategy
Ep.287: Apple's 5G iPhone Brings New Video Marketing Opportunities
Ep.286: Video Marketing Strategy for Breast Cancer Awareness Month
Ep. 285: How We Virtually Express Affection In The Covid World
Ep. 284: How to be the Best in the World With Special Guest Dr. Harness
Ep. 283: Video Prospecting - How to Stand Out & Drive Leads In
Ep. 282: Wistia Announces a New Podcast Video Player
Ep. 281: How I Overcame My Learning Disabilities
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