It used to be if you wanted to make a purchase or do business with someone, you would have to get on the phone or meet with a sales rep.
But it’s 2017, and the ways in which we prefer to make a buying decision has drastically changed.
Customers are bypassing your sales team and doing their own research on their own time. They don’t want to be hassled by a sales rep; they’d rather read reviews, browse your website, and search YouTube to get their questions answered.
In fact, most of your customers don’t want to deal with a salesperson until they have to make a purchase.
Now more than ever, the buyer is in control of the sales process, not the salesperson. Today, a smooth buyers journey is paved with content (at least for businesses that adapt), and if you want to more customers to the finish line sooner, video is the way to go.
If there’s anyone who understands the role and value of video in the sales process, it’s Marcus Sheridan. You might know him as The Sales Lion, but to me, he’s the king of using content to build trust and drive sales.
That’s why I’ve invited Marcus to join me again on the podcast to talk about how buying habits have changed, and how smart businesses are using content — not sales people — to sell their products or services.
Tune in to hear how your business can use the most powerful sales tool to pave the way for your customers — video!
Ep. 223: How Shay Rowbottom Has Generated 20 Million Video Views and 180,000 Followers on LinkedIn
Ep. 222: How Michaela Alexis Grew Her LinkedIn Followers to Over 156,000
Ep. 221: The Art of Business Storytelling, featuring Kindra Hall
Ep. 220: Fanocracy: Turning Customers Into Raving Fans
What's Coming Up On Video Marketing Mastery
Ep. 219: Irrefutable Marketing Laws of the 2020s
Ep. 218: How To Overcome Adversity When It Comes Looking for You
Ep. 217: What Separates Top Performing Salespeople From Average Salespeople?
Ep. 216: Using Video to Increase Conversion Rates
Ep. 215: Discover How to Maximize Your Prospects Attention Span
Ep. 214: Why "More Leads" Might Not Be The Answer
Ep. 213: Show & Tell: The Power of Visual Sales & Marketing Assets
Ep. 212: Proving Results From Video Marketing
Ep. 211: The Latest Development of LinkedIn Live Video
Ep. 210: Customer Psychology And The Buying Decision
Ep. 209: How Sales Team Use Video To Crush More Deals
Ep. 208: How sales teams need to be using video
Ep. 207: How to Attract Your Perfect Customer
Ep. 206: Facebook’s Best Practices For Increasing Video Reach
Ep. 205: Why Video Marketers Need To Start with Strategy
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