Nicola Shaw, head of growth at Tag Digital, has been in/around digital marketing for most of her career.
In this episode, having detailed Tag’s mission - how it works exclusively with organisers around the world helping to grow their events - with host James Dickson putting the questions, Nicola looks at new model marketing.
Across an energised, educational 40 minutes, they talk data blindness, cookies, AI, the astonishing breadth of data capture, touchpoints, audience extension, digital packages, privacy laws, tracking, the trials of a marketing manager, the value of an integrated approach and Google advertising.
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Lime Venue Portfolio & HBAA’s, Jenner Carter, talks mental health first aid #MentalHealthAwarenessWeek
Nils Braude discusses new Twickenham East Stand
Richard Belcher – should I be using live-streaming to increase exposure of my event?
ExCeL London and its new ‘no plastic’ campaign
Too big to succeed
How to climb the Google ladder with your event website
Practical uses of technology at Bournemouth 7s Festival
Podcast: CEO and co-founder of Tito, Paul Campbell describes the fickle relationship between integrity and success
ExecSpace CEO, Emma Little talks ‘Behind The Business’
Using technology to improve simple issues at outdoor events
Are events sending the right message when it comes to sustainability?
Introducing Lionel, the robotic floor marker
INVNT CEO Scott Cullather reflects on a decade of growth
The Future of Event Technology from Cvent's perspective
Data to help you to calculate return on marketing investment
Nick Gold from Speakers Corner on how to book the right speaker
Evvnt’s Richard Green
Special: Events for Namuwongo
Discussing swag with Printfection
Black Deer Festival
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