Nicola Shaw, head of growth at Tag Digital, has been in/around digital marketing for most of her career.
In this episode, having detailed Tag’s mission - how it works exclusively with organisers around the world helping to grow their events - with host James Dickson putting the questions, Nicola looks at new model marketing.
Across an energised, educational 40 minutes, they talk data blindness, cookies, AI, the astonishing breadth of data capture, touchpoints, audience extension, digital packages, privacy laws, tracking, the trials of a marketing manager, the value of an integrated approach and Google advertising.
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Podcast: Patrick Blattner from The Indoor Lab
A look at the new Asemblr event planning tool
A trans-Atlantic chat with the INBOUND team
Could a new tool revitalise the way sponsors are sourced?
Discussing London’s continued growth as a tech event destination
Podcast Special: Emily Fawell talks Event Wellbeing week 2018
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Special: Helen Moon from EventWell talks Event Wellbeing week 2018
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The blurring lines between TV broadcast and live streaming
VoxR helping to reshape interaction at events
Exploring the future of RFID with Event Genius
Podcast: DB Systems unveils major rebrand
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Podcast: Guinness and Rugby Union - a match made in heaven
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